FCB and not-for-profit charity Keep New Zealand Beautiful have launched an anti-litter campaign, fronted by a new kind of Mother Nature – a no-nonsense Kiwi character known as ‘Mama Nature’.
Finalists for the NZ Voyager Newspaper of the year, just announced, include last year’s winner The Weekend Herald, as well as the Sunday Star Times, The Press, Otago Daily Times and The New Zealand Herald for newspapers with a 30,000+ circulation.
Adbreaks during sports events at the Commonwealth Games are now shorter than usual, and playing only in natural gaps, says TVNZ’s chief corporate comms GM Georgie Hills (not in a release, as you might expect, but in an interview with Sunday News reporter Kirsty Lawrence).
Dine petfood has launched a new product backed by a global through-the-line campaign from Colenso BBDO, and a tvc shot by Robber’s Dog director Adam Stevens.
The NZ radio sector is, not unreasonably, reminding ad & media professionals of the bleedin’ obvious – that radio has always enjoyed a very low level of ad avoidance compared to other media.
Australian start-up company Commtract, which markets itself as “the Uber of PR”, is launching in New Zealand, connecting organisations on both sides of the Tasman with its PR and communications professionals through an innovative online portal.
Auckland PR firm Thrive is managing the New Zealand end of a new global campaign for leading lingerie & underwear brand Triumph, which developed the creative in collaboration with international integrated communications agency VCCP London.