Ogilvy & Mather is the top creative agency in NZ in 2017, according to the latest One Club global creative agency rankings out of New York City. The BBDO twins Clemenger and Colenso came 2nd and 3rd, followed by Alt Group, FCB, Gladeye and Resn.
After two rounds of judging entries from Media Design School, AUT and Otago University – judges Rueben Halper from Google, Haydn Kerr from DDB, Thom Darlow from Colenso, and Arnya Karaitiana from Special have announced the final shortlist for the Google Student Axis.
360° images, tap-and-go payment technology, nationally connected games and avatars that mimic movements of shoppers are among some of the innovative concepts presented by New Zealand’s advertising community to vie for the opportunity to win a $100,000 oOh!media Excite campaign.
NZ marketers see challenges and opportunities in data, according to the 2017 Mood of Marketing report from Qrious – the big data & analytics business borne out of Spark Ventures.
Sydney-based Ooyala Asia-Pacific chief Steve Davis (scroll to end) is an occasional M+AD contributor. Today, he looks at the top five video trends in an IP-based world: Video content producers around the globe are facing a market filled with both opportunities and uncertainties. The rise of viewing on connected devices, growing OTT services, and struggles by traditional players are being increasingly felt at the content creation end of the value chain.
Colmar Brunton and Kantar TNS New Zealand, two of this country’s leading market research agencies, have moved into newly built premises on Sale Street in the Auckland CBD.
The Public Relations Institute of New Zealand (PRINZ) has announced two international speakers at this year’s senior professionals event Doing Well + Doing Good, which is designed to help practitioners to help causes they feel passionate about.
As its business throughout the ANZ region continues to grow, ESPN has announced the addition of Rita Steel as NZ sales manager to the newly aligned Disney ESPN media sales & partnerships team.
The way that marketers and agencies work together is in a state of flux, says Melissa Lea, the managing director of R3 New York, writing in Campaign Asia-Pacific. This article originally appeared on the R3 website.