Magazines & TV still rule ROAS

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NEW YORK: Magazines show the highest return on advertising spend (ROAS) across all CPG categories, according to a new study from Nielsen Catalina Solutions, but linear TV advertising drives the highest incremental sales per exposed household.

Wowed by Resn’s site redesign?

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Wellington-based global creative digital agency Resn is introducing customers to its newly redesigned website. It stars new interactive features and some astounding graphics – a reflection of the agency’s reputation for experimentation.

$100k creative comp goes live today

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APN Outdoor’s creative competition Pixel 361° goes live on Facebook today to choose the final charity that will frame the Pixel 361° competition. This charity will help design the brief for the upcoming Pixel 361° campaign and eventually display their winning campaign over $100,000 worth of APN Outdoor digital media.

Special, DDB win Global Facebook gongs

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Special Group took out a Silver, while DDB picked up a Bronze at the 2016 Global Facebook Awards. Special’s Silver Award came in Best Use of Facebook Platform (for Smirnoff Instagram Your Fridge); DDB’s Bronze was for Westpac Handheld Rescue.