Creating a brand identity for a new, weekly free print publication that would catch the eye of the digitally native ‘urban adventurer’ required a design ethos that would arrest the attention of this much vied-for audience, says Bauer commercial director Paul Gardiner.
Herald ex-ed vents on StuffMe merger
Although Tim Murphy – former New Zealand Herald editor-in-chief and co-founder of soon-to-be-launched digital news offering Newsroom – has written about the proposed merger between Fairfax NZ and NZME, he hasn’t previously stated his personal view. Now, thanks to NBR Online, he’s gone public.
NZ Story signs 90 Seconds, 99, Cadre, Fisheye, Satellite Media, Socialize, Transmit, Cine Timore, Toybox
New Zealand business owners with a story to tell the world can now access funds and video production resources to help share their messages globally.
Indie ad network signs Readings Cinemas
Palmerston North-based cinema advertising network Screen Vistas – independently NZ-owned and a major player in the marketplace for the past 28 years – has won a tender for exclusive national advertising rights for Reading Cinemas in New Zealand.
Arrivals & Departures: Silent Hancox switches sides, Nick Sampson becomes a Principal
MediaWorks group head of revenue Paul Hancox left the company last week “to take up a new position” (according to a MW release) but M+AD inquiries have revealed this new position is head of business partnerships & customer acquisition at NZME).
Deathbed tribute to a Kiwi music legend
Here’s a tribute you won’t read in any daily paper – it’s rock’n’roller Larry Morris’s account of the last hours he spent at the deathbed of pioneering Kiwi pop legend Ray Columbus.
Z Energy shines at NZ’s Business Awards
Z Energy was the big winner at last night’s 2016 Deloitte Top 200 Business Awards at the Vector Arena, taking out the Company of the Year Award, and CEO of the Year (for Z’s Mike Bennetts). Spark, Chorus, ACC, Zespri, Synlait, and ASB also featured among the winners.
NZ’s Donut King, Gloria Jean’s Coffee tap Marketo

Global marketing software provider Marketo has been selected by Retail Food Group (RFG) as a central part of the digital transformation of the Australia-based multi-brand giant which has over 2400 stores internationally – including NZ franchisees Brumby’s Bakery, Donut King, Michel’s Patisserie, and Gloria Jean’s Coffees.
Renewable Energi on the move
Shopper marketing agency Energi today moves from the Ground Floor of the TBWA building – the old Public Trust Building in Mayoral Drive – to new premises at Level 1, Tasman Building, 16-22 Anzac Ave, in uptown Auckland; phone 09 300 4666.
Ronan Keating & Wilderpeople’s Dennison ham it up for Air NZ
Air New Zealand, via agency Host, Sydney, has teamed up with multi-platinum Irish artist Ronan Keating and NZ acting star Julian Dennison to record a uniquely Kiwi take on one of the world’s most iconic Christmas songs, rewritten to celebrate the magic of a Southern Hemisphere Christmas.