Bauer enlists Y&R Design for Paperboy

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Creating a brand identity for a new, weekly free print publication that would catch the eye of the digitally native ‘urban adventurer’ required a design ethos that would arrest the attention of this much vied-for audience, says Bauer commercial director Paul Gardiner.

Herald ex-ed vents on StuffMe merger

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Although Tim Murphy – former New Zealand Herald editor-in-chief and co-founder of soon-to-be-launched digital news offering Newsroom – has written about the proposed merger between Fairfax NZ and NZME, he hasn’t previously stated his personal view. Now, thanks to NBR Online, he’s gone public.

Indie ad network signs Readings Cinemas

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Palmerston North-based cinema advertising network Screen Vistas – independently NZ-owned and a major player in the marketplace for the past 28 years – has won a tender for exclusive national advertising rights for Reading Cinemas in New Zealand.

Z Energy shines at NZ’s Business Awards

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Z Energy was the big winner at last night’s 2016 Deloitte Top 200 Business Awards at the Vector Arena, taking out the Company of  the Year Award, and CEO of the Year (for Z’s Mike Bennetts). Spark, Chorus, ACC, Zespri, Synlait, and ASB also featured among the winners.

NZ’s Donut King, Gloria Jean’s Coffee tap Marketo

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Global marketing software provider Marketo has been selected by Retail Food Group (RFG) as a central part of the digital transformation of the Australia-based multi-brand giant which has over 2400 stores internationally – including NZ franchisees Brumby’s Bakery, Donut King, Michel’s Patisserie, and Gloria Jean’s Coffees.

Renewable Energi on the move

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Shopper marketing agency Energi today moves from the Ground Floor of the TBWA building – the old Public Trust Building in Mayoral Drive – to new premises at Level 1, Tasman Building, 16-22 Anzac Ave, in uptown Auckland; phone 09 300 4666.