SaleCycle’s APAC chief revenue officer Chris Brinkworth shares his crystal ball insights exclusively with M+AD readers: As new channels and opportunities for transmitting marketing messages that drive online conversion open up, organisations are likely to fall into the trap of creating ‘strategies’ to deal with what are effectively just extensions of their marketing mix. 

Volume 12 of Phantom Billstickers’ Café Reader – the Summer 2016 edition of New Zealand’s subversive bible of Kiwi art/music/poetry community – has arrived in town.

Sydney, 30 November – Predictive smart technology similar to that which makes film and music recommendations for digital streaming services will soon be matching up users with relevant mobile advertising in Australia and New Zealand.

London, 30 November – Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. 

Sydney-based Kiwi editor Andrew Holmes has won a number of gongs at the top global advertising award shows this year (all duly covered in M+AD) and has sent us the photo he promised after his latest win – a Bronze for Best Editing at the London International Awards.

Sydney, November 29 – Global marketing software provider Marketo has hosted an executive breakfast event to discuss how Australasia’s marketing leaders are future-proofing organisations. The event included speakers from LinkedIn, Facebook, Google, Cronulla Sharks and Wunderman-Bienalto.

New York, NY – November 29: The New York Festival’s Torch Awards, which champion the next generation of young creatives, has appointed LA agency David&Goliath to help market the 2017 awards.

NZME has turned down an option to buy the New Zealand arm of Australasian bus shelter advertising business Adshel. Patrick Smellie, writing in NBR Online, reported that NZME also confirmed it has made a new joint submission to the Commerce Commission with Fairfax NZ, arguing again the case for the proposed merger between the two news publishers, which the commission has provisionally declined.