Contagion focus on Epson’s easy ink

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This week sees the launch of the first national Epson campaign for the new range of EcoTank printers. The campaign from Contagion is based on an insight we can all relate to – every time we’re on deadline or running late, the printer runs out of ink.

Arrivals & Departures: Carat lures digital guru back to NZ

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Carat New Zealand has announced the appointment of Nick Scott to the role of group business director. Scott returns to New Zealand after 10 years in Singapore working for global marketing and performance agencies such as Havas, Neo@Ogilvy and MullenLowe Profero, where he led multiple blue chip digital accounts including IBM and Apple.

2017 call for entries

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The Asia Pacific Effie Awards has released its call for entries for next year. The 2017 competition features 42 categories plus three new specialty categories: Branded Content, Programmatic, and Seasonal Marketing.

Powershop trumps Trump

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The new 15” and 30” content pieces feature toddlers saying Trump quotes. The footage abruptly pauses and a range of cheeky words replace Trump’s. The viewer is then challenged to trump Trump at the Powershop website.