The NZ office of global media agency Vizeum (part of the Dentsu Aegis Network) has been appointed by Red Bull for all media strategy, planning and buying duties across New Zealand following a competitive pitch.
Vizeum now joins creative shop Special as Red Bull NZ’s prime agency partners.
“As a brand with a big vision and similarly ambitious growth targets, it was crucial for us to select a like-minded partner to come on our journey with us,” said Red Bull NZ brand manager Sophie Ericksen.
“The talented team at Vizeum are inspired by all of the same things that we are, making our future together undeniably bright.”
Dentsu Aegis NZ ceo Rob Harvey said: “As far as globally iconic brands go, they don’t come much bigger than Red Bull. Responsible for what are arguably some of the world’s most famous marketing events of recent times, Red Bull live and breathe the new era of media that we are so passionate about.”
Vizeum business director Richard Hale, who is the lead on the Red Bull account, said: “We are absolutely thrilled the Red Bull New Zealand team have bought into everything Vizeum stands for and we can’t wait to work with their awesome team. This is a great win for the Vizeum brand, which has gone from strength to strength since launching in New Zealand late last year.
“We’re very excited about working with Red Bull. It’s a multi-faceted business and we believe we can add real value through our understanding of, and ability to plan across, the full bought, owned and earned media spectrum using the proprietary tools we have in the agency such as CCS.
“The guys at Red Bull are also a genuinely great bunch of people, so whilst we expect to be challenged by them, we also expect to have a lot of fun working with them and their creative partner Special.”
Vizeum officially starts working with Red Bull from September 1, with some campaign work to commence immediately.
Vizeum launched in New Zealand in September 2013; NZ clients include Pernod Ricard, JB HiFi, Accor Hotels, and Bay Audiology.
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