Sandpit back at No 3 (updated)

EditorColmar Brunton's TVC Top10, TVCs, News Make a Comment

Compiled for M+AD by Colmar Brunton client executive Mark Evans: Greg Grover from Nova is #1 ad for the month, with the usual humour we have come to expect from Nova Energy. Samsung’s Ostrich ad takes second – the music, humour and ‘coolness’ of the ad have made it a fav amongst those we spoke to.

And, almost inevitably, Mitre 10 Sandpit is back in in the top 3. Debuting this month are the Samsung S8 spot out of the US, and Specsavers Wedding.

Top 10 Ads in May 2017

1. Nova Greg Grover, Assignment Group*, Curious Film (Ric Cantor) 


2. Samsung S8 Ostrich, Leo Burnett USA, Starcom NZ


3. Mitre 10 Sandpit, DraftFCB, Exposure (Kevin Denholm)


4. NZTA: My Balls Are In Your Hands


5. Pak’nSave Stickman, FCB, Waxeye


6. ANZ What’s your pool doing later on, FCB


7. Toyota The Real Road Experts, Saatchi & Saatchi, Flux


8. Vodafone Piggy Sue, FCB, Revolver (Steve Rogers)


9. Specsavers Wedding


10. AA Insurance Puppies, DDB, Scoundrel (James Dive)



1. Nova Greg Grover

  • “It’s clever and funny also relates to the previous ads so you know what company it is for straight away.”
  • “Because it’s clever and humorous.”
  • “Clever and funny.”
  • “It’s funny and light, and effective.”
  • “Witty and humorous.”
  • “Makes me laugh at the tongue twisters.”

* Editor’s note: Clemenger BBDO (the agency at the time Greg went to air) no longer acts for Nova Energy – that honour now belongs to Assignment Group. There’s also an updated version of the TVC here

2. Samsung S8 Ostrich

  • “It is funny and uplifting.”
  • “It is funny, imaginative and drags you in.”
  • “Love the music and makes you believe in yourself.”
  • “Gave me goosebumps it was so cool! Showed what technology can enable in our lives – do things we previously thought we couldn’t. Brilliant!”

3. Mitre 1: Sandpit

  • “Good use of humour.”
  • “The boys do it so well it’s hard not to watch it.”
  • “Very funny with the little kids acting like adults.”
  • “Love the young fellas trying to organise the building of a retaining wall.”
  • “It is so cute and funny.”


The TV Top 10 is produced by Colmar Brunton ( exclusively for M+AD. Any reader may reproduce all or parts of it without authorisation – but we do ask for a M+AD/Colmar Brunton credit.

Colmar Brunton completed 1000 interviews online over a period of one week – from Wednesday 10 May to Wednesday 17 May for this report. Respondents were incentivised with Fly Buys points. The interviewees were all aged 18+ and the margin of error is +/- 2.6%.

To view all the M+AD/Colmar Brunton Top 10 charts for the past 12 months, click the Top10 button in the menu on the home page at