AUCKLAND, Saturday: School Road Publishing – part of Waitapu Group (includes Stanley St creative agency) has pulled forward their decision to migrate to digital exclusively.
SRP content GM Melissa Platt said: “This move away from printed magazines to digital-only follows a global publishing trend most recently seen by Allure magazine of Condé Nast.
“Having recently launched the new digital platform Woman+, School Road has recorded an immediate audience growth and engagement which has given the business confidence to accelerate this shift.
“This move away from printed magazines to digital-only follows a global publishing trend.”
“Woman+ integrates both the Thrive & Woman magazine brands and content into one digital platform, giving readers the benefit of more content, more frequently and across a wider range of categories.
“The ability to publish daily allows the brand to be more relevant in real time to both readers and advertisers.
“In today’s ever-changing landscape, we know audiences are consuming far greater volumes of digital content and they want to be able to access it more frequently, on the go and in a format that works for them.
“School Road Publishing will continue to invest in quality journalism celebrating New Zealand women and their stories.”
Digital M+AD clicks
M+AD ed David Gapes added: “Works for us!”
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