Grey Lynn-based digital advertising representation & ad exchange firm Scroll Media announced several new partnerships this week to enhance their offering of display, native and video advertising opportunities.
Managing director Jane Ormsby said Scroll brings many international and local digital platforms which are relevant to NZ advertisers.
From a native advertising standpoint, Scroll signed with Outbrain, the world’s largest content discovery platform, which amplifies content, including video to over 2,700,000 New Zealand users.
The team at Scroll will undergo certified training to help media buyers get access to the self-service and IO-based booking schedule.
Recently, Scroll appointed Hilary Bonham (ex M19) as sales director to manage the media agency relationships.
“Recently, Scroll appointed Hilary Bonham as sales director to manage the media agency relationships.”
Powered by the technology of Rubicon Project, delivery of real-time bidding is made possible across 15 brand safe web publishers who can now offer their advertising for sale transparently through Scroll Media.
IAB reported that 40% of display media was bought programmatically last year and this is set to grow. Sites included in the ad exchange are Interest.co.nz, Scoop.co.nz, Golf.co.nz, NZX.com, Geekzone.co.nz, skykiwi.co.nz and Kidspot.co.nz.
Joining the sales arm together gives these independent publishers scale to make an attractive buy for an advertiser. Daily Mail.com has also joined the Scroll Media representation stable with a staggering 65,000,000 page impressions served each month in NZ.
Jane Ormsby said: “It’s up to the advertiser how they wish to book; we are just giving them options – either an IO or through the automated hands-off approach which allows the media agencies to overlay their own data.”
About Scroll Media
Scroll Media operates an ad exchange which is the programmatic advertising arm of a group of brand-safe digital publishers in New Zealand. Scroll Media also represents the advertising opportunities across well-known publishers and marketing platforms.
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