Anecdotally, there’s been a surge of Jeremy Wells fans checking out their object of desire getting his gear off for Meridian and Barnes, Catmur & Friends.
Jeremy Irons thanks to Meridian is the tagline for the power company’s latest campaign out of the indie agency.
The ads, which have been running for the past fortnight, star Jeremy Wells and his remarkable pecs doing a spot of nude ironing. Crusaders coach Todd Blackadder makes a guest appearance (but keeps his kit on).
Late last year, Barnes, Catmur & Friends won the Meridian business from Assignment and – not surprisingly, given the man’s presence –retained Wells (originally signed by Assignment) as its frontman.
The ad is also running in print and online.
CREDITS
ECD: Paul Catmur
CEO: Daniel Barnes
General Manager: Luke Farmer
Media Director: Monica Wales
Art Director: Rob Longuet-Higgins
Copywriter: Rob Cook
Account Director: Meredith Maclean
Designer: Andrea Lo Vetere
Production Co: Plaza Films
Director: Paul Middleditch
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