NEW YORK, Thursday: Colenso BBDO and Sweetshop NZ have picked up two shortlisted entries for DDB Export I’m Drinking It For You at the One Show 2020. These were the only NZ entries through on the first-deadline shortlist in the Moving Image Craft category.
The full 2020 finalists list will be announced in April in lead up to the the One Show Awards ceremony in May.
“Those damn Kiwis are now making funnier beer ads than us,” commented Aussie site B&T when the One Club made the announcement.
“Those damn Kiwis are now making funnier beer ads than us.”
“Thankfully,” continues the B&T coverage, “our politicians and rugby teams are still hilarious!”
I’m Drinking It For You introduces DB Export’s new low carb beer, and features a wonderfully bluesy R&B ballad that shines the spotlight on Kiwi couples, turning the simple act of choosing a low-carb beer into a gesture of romantic love.
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