The Dept. launches ‘world’s biggest creative playground’ in NZ

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Auckland-based marketing consultancy the Dept. has forged a deal with global crowdsourcing creative agency eYeka, spearheading an innovative approach to marketing that generates better marketing ideas and greater audience engagement. 

eYeka (pronounced EYE KA) is collects rich, visual ideas from creative people worldwide. It was established in 2006 in France and is now a global crowdsourcing agency with over 300,000 creative collaborators from 164 countries and is used by many of the leading marketing organisations – over 40 of the world’s top multinational 100 companies  (*Interbrand ranking 2013).

eYeka operates in Europe, Asia, Australia, America, UK and – as of this Wednesday (25 February) – in New Zealand.

The launch event, which the promoters hope will be attended by New Zealand’s marketing elite, will outline the vision for the co-created future of marketing.

eYeka global business director Matthieu Jacomin says co-creation is the missing link in marketing today. “As our clients worldwide can testify, there’s a lot of value to be had in building an ongoing relationship with thousands of creative collaborators worldwide.

“It’s a real win-win; not only do brands get hundreds or thousands of insightful ideas to guide their marketing, but those who might not otherwise get a chance to work with the best agencies and brands get a chance to see their work rewarded.”

The Dept.’s Trevor Moodie says eYeka complements, not competes, with conventional creative agencies. “We have case studies of eYeka competitions yielding the key consumer insight that an agency then developed into a fully-fledged campaign,” says Moodie. “eYeka is good news for agencies as well as marketers.”

The launch event will be held at 8am on Wednesday 25 February in Auckland. To attend, RSVP to, or 021 744 077.

Trevor Moodie was in the news late last year as one of the organisers of funds to support his business partner at The Department of Doing, Andy McDowell, who is battling Parkinsons Disease here.

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