Touchcast & Proximity merge into Colenso

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Clemenger Group New Zealand is consolidating Touchcast Auckland and Proximity Auckland with Colenso BBDO to keep in front of changes in the marketing services environment and reflect global trends in integration.

In order to deliver one unified team, the group is consolidating Proximity, Touchcast and Colenso BBDO under one unified brand: Colenso BBDO.

“The result,” says group ceo Jim Moser in a release, “will be a powerhouse agency providing market leading capabilities across digital, data, direct/CRM, customer experience, advertising, experiential, marcomms public relations and retail”.

MD Andrew Hawley now a consultant
The changes include the movement of current Touchcast Auckland & Wellington managing director Andrew Hawley to a new consulting role in Auckland to help manage the transition. The release did not reveal what Hawley’s role will be when that task is completed.

“Leading marketers are demanding seamless, integrated and highly innovative communications across all channels – in one place,” Moser says. “Now we can do that operating as one team, one bottom line and one mission to give New Zealand clients an unfair share of talent and resources.

“Now, more than ever, our clients are looking for deep specialisation and expertise within our group; however, managing these capabilities across an increasingly wide spectrum of companies is becoming inefficient and ineffective, especially at a time when integration and collaboration are critical.

“It is our intention to leverage the digital experience capabilities of Touchcast, together with the customer experience and data capabilities of Proximity, to unlock customer insights that further fuel the brilliant creativity from Colenso BBDO. This combination and agile approach will make the output that much more powerful, more relevant and more precisely targeted.  It is an offer that is unmatched in the market.”

Relocation to College Hill
The Touchcast Auckland team of 25 digital specialists will relocate to 100 College Hill effective January, 2017. The key leadership at Touchcast Auckland will take on leadership roles within the combined entity. They include Jacqui Copas (GM), Mark Coleman (technical director), Dean Pomfrett (design director) and Steve Pountney (head of client service). Andrew Hawley (MD Touchcast Auckland and Wellington) will take on a consulting role in Auckland to help manage the transition.

Colenso creative chairman Nick Worthington said: “Colenso BBDO is recognised locally, regionally and globally as a creative powerhouse. These combined resources will further enhance our innovative thinking allowing us to collectively provide an even greater depth of service and capabilities. Operating together, in one place, will make a big difference for our creative work and the resulting success of our clients.”

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