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Category Archive

Identity refresh for Kiwibank New Zealander of the Year, via Special Design

Editor April 26, 2023TVCs, News Make a Comment

AUCKLAND, Today: In the lead up to Kiwibank New Zealander of the Year in March – which saw Professor Rangi Matamua (Tūhoe) win for a contribution to the celebration of Matariki – Christchurch-based creative agency Brown Bread tasked Special Design to refresh the award’s brand identity to better represent a modern and progressive Aotearoa. 

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Creative campaign challenges the chilly season’s bad reputation (Updated)

Editor April 26, 2023TVCs, News Make a Comment

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AUCKLAND, Today: AUNZ outdoor brand Kathmandu launches its latest creative campaign – Winter. We’re Out There – in partnership with Special New Zealand.

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The Monkeys Aotearoa brings ASB new card tracker to life

Editor April 21, 2023TVCs, News Make a Comment

AUCKLAND, Today: The Monkeys Aotearoa have created a new ASB campaign to launch the bank’s new card tracker feature, available in the ASB mobile banking app.
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FCB brings Four Square back to TV in ‘glorious’ rebrand

Editor April 17, 2023TVCs, News Make a Comment

AUCKLAND, Today: FCB Aoteaora and Four Square have released their King’s Feast campaign to crown their recently launched What’ll It Be Today platform.
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Goats put big tiny house-maker on the Radar

Editor April 14, 2023TVCs, News Make a Comment

AUCKLAND, Thursday: K-Road brand agency The Goat Farm and media agency Sneakers Media have launched a new national TV/broadcast video on demand/radio/digital media campaign for tiny house-maker HouseMe.
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In Motion delivers SIXT campaign with NZ snow royalty

Editor April 11, 2023TVCs, News Make a Comment

AUCKLAND, Today: What presented as “a very exciting, relatively simple” creative brief became a logistical challenge’ made possible in the latest execution from Ponsonby-based production outfit In Motion and Wanaka-based content producer The Beards for premium new mobility outfit SIXT.
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New Animates brand platform via Insiders Agency

Editor April 6, 2023TVCs, News Make a Comment

AUCKLAND, Today: Creative shop Insiders Agency and Animates have created a new brand platform, aimed at bringing more joy to the lives of our pets.

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DDB Aotearoa launches world first Manu togs with L&P and MASA

Editor March 30, 2023TVCs, News Make a Comment

AUCKLAND, Wednesday: DDB Group Aotearoa and L&P have launched an innovative campaign for MASA Manu Shorts – togs that are built withstand any water ‘bomb’.

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ITM launch new brand campaign with Stanley St

Editor March 30, 2023TVCs, News Make a Comment

AUCKLAND, Wednesday: Stanley Street has produced a new brand campaign for building material supplier ITM (Independent Timber Merchants).

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Call the cops! NZ’s Most Wanted is on the road

Editor March 28, 2023TVCs, News Make a Comment

WELLINGTON, Today: Oriental Bay full-service indie agency Hemisphere has created “an arresting” new campaign for Suzuki NZ to mark the launch of the new Suzuki Vitara Hybrid.

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TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: Flying Fish signs new director Charlotte Evans for New Zealand

February 25, 2026 | By Editor

AUCKLAND, Today: Flying Fish has added director Charlotte Evans to its roster for representation in New Zealand, bringing a filmmaker known for blending cinematic craft with emotionally grounded storytelling. Read more

Arrivals & Departures: Sam Casey appointed Head of Performance at Thompson Spencer

February 25, 2026 | By Editor

AUCKLAND, Today: Thompson Spencer has brought Sam Casey on board as Head of Performance, boosting its integrated media muscle as the agency keeps gaining momentum across local and international work. Read more

Arrivals & Departures: McCann strengthens integration with key appointments

February 24, 2026 | By Editor

AUCKLAND, Today: McCann Group New Zealand is reshaping its leadership as it pushes deeper into integration, appointing Zac Stephenson as Managing Director, Media and promoting Terri Collier to the new group role of Chief Client Officer. Read more

Arrivals & Departures: Unbound sets new leadership direction

February 24, 2026 | By Editor

AUCKLAND, Today: Unbound is reshuffling its leadership team, with founder Quentin Weber and senior leader Jason Tiller stepping into newly elevated roles as the Waikato-based digital agency ramps up its strategic and commercial growth. Read more

Arrivals & Departures: Joanne Norton joins Bastion as managing director of insights

February 24, 2026 | By Editor

AUCKLAND, Today: Bastion has locked in a new Insights lead, with Joanne Norton set to join as Managing Director in mid-April, reporting directly to Group CEO Cheuk Chiang. Read more

Arrivals & Departures: Jacqui Loates-Haver returns to lead Kia Ora magazine

February 20, 2026 | By Editor

AUCKLAND, Today: Are Media has brought Jacqui Loates-Haver back to helm Kia Ora, Air New Zealand’s flagship inflight magazine, kicking off a fresh chapter for the long-running title. Read more

Arrivals & Departures: Anthem strengthens team with two hires

February 17, 2026 | By Editor

AUCKLAND, Today: Two new hires are bolstering Anthem’s comms muscle, with senior specialist Conor Roberts and rising talent Alicia Lemmer joining the integrated agency as it expands leadership strength and consultancy depth. Read more

Arrivals & Departures: OMD taps Blair Alexander as CEO to guide next chapter growth

February 17, 2026 | By Editor

AUCKLAND, Today: OMD is bringing in Blair Alexander as New Zealand CEO from 2 March, stepping in to steer operations and shape future-ready capabilities for the agency’s next growth phase. He reports to Nikki Grafton. Read more

Arrivals & Departures: Havas appoints Olly Taylor as Group Chief Strategy Officer

February 12, 2026 | By Editor

AUCKLAND, Today: Havas ANZ is doubling down on integration, expanding Olly Taylor’s remit and appointing him Chief Strategy Officer for the Group, leading strategy across both creative and media agencies under the Village model. Read more

Arrivals & Departures: misterwolf strengthens leadership with Susie Darling

February 5, 2026 | By Editor

AUCKLAND, Today: Independent creative agency misterwolf has appointed Susie Darling as Partner and General Manager, building on a record 2025 and marking the next phase of growth as the agency approaches its second decade. Read more

Arrivals & Departures: Dentsu taps Nikki McKelvie to lead creative in Aotearoa

February 5, 2026 | By Editor

AUCKLAND, Today: Dentsu has named Nikki McKelvie as Managing Director of Dentsu Creative Aotearoa, tasking her with leading the creative practice and building on strong momentum as the business continues to grow its client portfolio. Read more

Arrivals & Departures: Neil Marolia joins AIA NZ as Head of Brand & Marketing

February 5, 2026 | By Editor

AUCKLAND, Today: AIA NZ has appointed Neil Marolia as Head of Brand & Marketing, starting 9 January 2026, bringing deep local and global brand experience to the leadership team. Read more

Arrivals & Departures: Ginny Woo joins YS to strengthen integrated model

February 3, 2026 | By Editor

AUCKLAND, Today: YS has strengthened its digital leadership with the appointment of Ginny Woo as Digital Marketing Manager, adding further weight to the agency’s integrated approach across media, data, creativity and technology. Read more

Arrivals & Departures: Designworks taps global brand leader Megan D’Audney for top role

February 2, 2026 | By Editor

AUCKLAND, Today: Designworks has appointed experienced leader and business founder Megan D’Audney as its new Managing Partner, with the Auckland-based role marking a return home after years working offshore. Read more

Arrivals & Departures: Saatchi & Saatchi NZ backs Annabel Rees for senior client role

January 30, 2026 | By Editor

AUCKLAND, Today: Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership, standout client partnerships and the role she’s played in driving growth and creative momentum across the agency. Read more

Arrivals & Departures: HYPER strengthens creative leadership with Paul Bayley

January 19, 2026 | By Editor

AUCKLAND, Friday: HYPER has added Paul Bayley as Creative Director, strengthening its creative leadership and boosting impact for some of New Zealand’s biggest FMCG brands and retailers. Read more

Arrivals & Departures: YS welcomes Sophie Radford to lead integrated creative and media

January 19, 2026 | By Editor

AUCKLAND, Today: YS has added Sophie Radford to lead its integrated creative and media offering, following a strong year of growth. Radford joins from Spark Foundry, where she was a client partner across all aspects of agency client management. Read more

Arrivals & Departures: Flying Fish welcomes Alva Casey into key content leadership role

January 19, 2026 | By Editor

AUCKLAND, Today: Flying Fish has started the year by welcoming Alva Casey into a key role, overseeing Fish&Clips, the company’s content division, and Fanclub, its stills photography roster. Read more

Arrivals & Departures: Luke Burr named Head of Sales as Deep Media expands into Victoria

December 16, 2025 | By Editor

AUCKLAND, Today: Deep Media is making moves in Victoria, expanding its footprint and appointing experienced media leader Luke Burr as Head of Sales to drive growth across the region. Read more

Arrivals & Departures: Squirrel appoints Abi Cooke as Chief Marketing Officer

December 15, 2025 | By Editor

AUCKLAND, Today: Squirrel has added senior marketer Abi Cooke to its leadership team, appointing her as Chief Marketing Officer as the business gears up for its next phase of growth. Read more

Arrivals & Departures: Award winning AI innovator Jake Calder joins Contagion

December 9, 2025 | By Editor

AUCKLAND, Today: Contagion has welcomed Jake Calder, a recognised leader in technology and digital innovation, following his recent win for best use of Generative AI at IAB New Zealand. Read more

Arrivals & Departures: Anthem grows team with two new hires

December 8, 2025 | By Editor

AUCKLAND, Today: Anthem is growing its team with two new hires, welcoming Charis Wood as Account Director and Seren Cameron as Senior Account Executive to boost support for its expanding mix of clients. Read more

Arrivals & Departures: David Linklater takes the wheel at Driven

December 4, 2025 | By Editor

AUCKLAND, Today: NZME has appointed long-time automotive journalist David Linklater as Editor of DRIVEN Car Guide, bringing his experience and passion for motoring content to the role. Read more

Arrivals & Departures: BcgCrave brings in a force of enthusiasm

December 1, 2025 | By Editor

AUCKLAND, Today: Purpose-led agency BcgCrave has made a major move, appointing respected industry leader Kate Lines as Managing Director. Founder Daniel Hopkirk shifts into the CEO role to help drive long-term growth across Australasia. Read more

Arrivals & Departures: numero welcomes new head of SEO

November 28, 2025 | By Editor

AUCKLAND, Today: numero® has appointed Max Sartal Sterling as its new Head of SEO. He brings more than 12 years of SEO and CRO experience, with a strong focus on the fast-changing world of AI-powered search. Read more

Arrivals & Departures: Liam Norris joins FCB with energy, drive and fresh ideas

November 26, 2025 | By Editor

AUCKLAND, Today: FCB Aotearoa has welcomed Liam Norris as Strategy Director, adding more momentum after strong growth and a steady run of new business and expanded client partnerships. Read more

Arrivals & Departures: Teresa Ly steps in to lead Vevo sales across ANZ

November 25, 2025 | By Editor

AUCKLAND, Today: Vevo has brought on Teresa Ly as its new Head of Sales for Australia and New Zealand, strengthening its commercial push across both fast-growing markets. Read more

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