AUCKLAND, Today: Ponsony indie BCG2 has completed a rebrand of the not-for-profit Neonatal Trust. The charity supports parents and whānau who have been thrust into the world of Newborn Intensive Care Units (NICU) or Special Care Baby Units (SCBU) with premature or unwell babies.
DDB launches new campaign for KidsCan
AUCKLAND, Today: KidsCan’s 15 for 15 winter appeal campaign by DDB Aotearoa aims to raise $500,000 to help ease hardship for children bearing the brunt of the current cost of living crisis.
DDB launches Vodafone’s The Smart Network with timely campaign
AUCKLAND, Monday: To launch The Smart Network – Vodafone NZ’s upgraded mobile and broadband network – DDB Aotearoa tackles the theory that time is relative, using the words of physicist Stephen Hawking to highlight the pace of change and the way time flows at different speeds.
NZR & EightyOneX ask Aotearoa to get behind the Black Ferns
AUCKLAND, Today NZ Rugby has launched a new Black Ferns brand-building campaign – via EightyOneX – to generate support for the wahine involved in our national game.
Whittaker’s new brand campaign honours its past and positions it for the future
AUCKLAND, Today: Whittaker’s agencies of record – MBM (creative) and AKQA (digital), along with Waitemata Films and director Peter Burger – have brought to life the new brand campaign for the only global chocolate brand based here in Godzone.
Saatchi’s Z waiata a chart-topper
AUCKLAND, Today: The catchy bilingual waiata created by Gisborne musician Rob Ruha for Z’s Moving with the Times brand platform from Saatchi & Saatchi, has reached No 1 in the NZ music chart.
The Monkeys & ASB introduce Ben & Amy’s Small Steps
AUCKLAND, Today: The Monkeys Aotearoa have launched the next chapter in Ben and Amy’s story, with a new brand campaign Small Steps. The campaign is designed to “bring to life ASB’s purpose to accelerate financial progress for all New Zealanders”.
BNZ helps NZ Let’s Find a Way
AUCKLAND, Tuesday: Colenso BBDO has created a new campaign for Bank of New Zealand, with a refreshed brand promise, telling the nation “if you can imagine a better future, Let’s Find a Way”.
Proximity reveals The Ploughman’s Secret
AUCKLAND, Tuesday: Proximity has launched a new campaign platform for George Weston Food’s Ploughman’s Bakery celebrating the virtues of its locally grown ingredients in its bread.
Genesis Energy launches new platform via Bastion Shine
AUCKLAND, Today: Genesis, via Bastion Shine, has launched a new creative platform to help engage New Zealanders with their business and brand strategy.
