AUCKLAND, Thursday: TBWA\ has created a clever wearable connecting Kiwi fans who can’t travel. It was developed for the NZ athletes at this year’s Olympic and Paralympic Games.
One for the Honey
AUCKLAND, Today: Ponsonby indie Pitchblack has created a new campaign for Sanitarium Honey Puffs, celebrating the return of a famous character after an absence of 15 years – with new-look honeybees and refreshed version of the jingle.
Connecting the DOTs
WELLINGTON, Today: Willis St-based indie agency EightyOne has created the first brand campaign for sister company DOT Loves Data, to run on TV, cinema and digital channels.
After Dark
AUCKLAND, Thursday: Special Group has released the next chapter in their Unhappily Ever After campaign for Partners Life. Warning: The campaign contains lovely drawings of cute little mice with their tails cut off!
Chemistry launches Z Electric
AUCKLAND, Wednesday: Westhaven-based creative indie Chemistry has helped Z Energy to launch electricity & fuel rewards bundle Z Electric.
Fresh new shade of Yellow
AUCKLAND, Today: Yellow New Zealand has a new ceo, new offices in Auckland CBD – and the first high-profile marketing campaign in over 10 years.
It’s time to drop the Motherhood Penalty
AUCKLAND, Today: Saatchi & Saatchi and Global Women New Zealand have released their 2021 campaign for International Women’s Day (today!), highlighting the ‘Motherhood Penalty’ and the startling fact that on average, mothers earn 12.5% less than fathers of the same age and education over the course of their career.
FCB & TVNZ fight fires
AUCKLAND, Today: FCB has partnered with Fire & Emergency NZ to produce Firefighters Don’t Like Fire Movies – a project aimed at pointing out the importance of smoke alarms..
The i’s have it
AUCKLAND, Wednesday: Freemans Bay-based full-service agency Contagion and Instant Finance have launched a new brand campaign, bringing to life the ‘i’ and ‘f’ characters. (There are two tvcs – scroll down for the 2nd).
