BRISBANE, Monday: Michael Hill Jeweller – once renowned as a Kiwi success story – has launched its Christmas campaign with creative from CHE Proximity Sydney.
Time Travel
PARIS, Today: France-based Stink Studios visited Rakino Island in Auckland’s Hauraki Gulf to shoot this compelling 90-second spot for Swiss luxury watchmaker Jaeger-LeCoultre, directed by Flying Fish’s Jason Brock.
99 relaunches Sylvia Park
AUCKLAND, Today: With 50 new stores opening yesterday, Sylvia Park, agency 99 and producers Eight seized the opportunity to relaunch the brand and “set it apart from the usual shopping centre marketing”.
Garden of Eden
AUCKLAND, Thursday: Extending July’s Borrow The All Blacks campaign, ASB and WiTH Collective have given an ASB small business customer the opportunity to Borrow Eden Park for this weekend’s Bledisloe Cup test match.
Laser Focus
HAMILTON, Today: Waikato-based creative agency Pan, working with Auckland’s Digital Masters, has produced the third in its comedic series of tvcs for Hamilton client Laser Eye Centre.
AUNZ agencies collaborate for AIA
AUCKLAND, Today: A collaboration of local and international agencies brought AIA’s Share the Love to life, with NZ media agency Together, Australian creative agency Bullfrog and NZ shop Pead PR.
Queenstown On Tap
SYDNEY, Today: Goodoil’s Nick Payne writes: “Thought I’d share some great new work from one of our New Zealand based directors, Adam Gunser. It was shot in Queenstown for Special Group Sydney.
Havas gets creative for kids
AUCKLAND, Today: Havas NZ has created – inhouse – an integrated Southern Cross campaign to drive awareness of its flagship social responsibility initiative, Pause Breathe Smile.
Lord of the Kings?
AUCKLAND, Wednesday: NZ-owned full-service indie agency Pitchblack Partners is behind the launch of the new highly noticeable Burger King ‘Big King XL’, generating a day-one sales record, and much chat on social media.
Shine focus on Spark
AUCKLAND, Today: Shine has partnered with local production companies Spur, Satellite Media, Perceptual Engineering and BuildMedia and New York-based executive producer Adam Jenkins and ECD Mick McConnell to bring Spark’s tech work on the America’s Cup to life.
