TOKYO, Today: AIG has launched a campaign aimed at educating foreign travellers ‘How NOT to drive in Japan’, as the country readies itself for an unprecedented influx of overseas visitors for the upcoming 2019 Rugby World Cup and Tokyo 2020 Olympics and Paralympics.
FCB refreshes WorkSafe Safe Guys
AUCKLAND, Today: FCB is rolling out the sequel to WorkSafe New Zealand’s Safe Guy campaign, encouraging workers to do the easiest thing to improve health and safety – to speak up. The campaign’s focus is a very amusing spot that riffs off our unique Kiwi accents!
DDB launches VW Youngest Brother
AUCKLAND, Today: Volkswagen New Zealand has just launched its Youngest Brother campaign – an emotive return to brand advertising after a five-year hiatus.
99 gets interesting with Kiwibank
AUCKLAND, Wednesday: 99 has forged a series of TV, digital, print, in-store and out-of-home executions to celebrate what Kiwibank is calling “the lowest credit card purchase interest rate in the country”.
Hollywood lawyer stars in Air NZ safety video
AUCKLAND, Tuesday: Suits actor Rick Hoffman, who plays lawyer Louis Litt in the popular US drama series, will star in the next Air New Zealand safety video, developed by Auckland shop Vision Thing, which launches tomorrow.
Drugs in focus
WELLINGTON, Tuesday: New Zealand Transport Agency has launched a new project via Clemenger BBDO Wellington, for New Zealanders who have experienced the harm of drug driving.
Reach relaunches as agency changes its name
AUCKLAND, Today: Eighties icon Mr Reach (he of the flip-top head cartoon) has been reimagined, and is fronting the relaunch of Reach Oral Care in New Zealand with a diverse multimedia campaign including two new animated TV commercials.
Jodie goes 12 rounds for fitness brand
AUCKLAND, Wednesday: Physical fitness workout club UBX Training has appointed Titirangi-based full-service indie PR agency Digital Citizens to be a local voice for the global and NZ launch for this September.
Tenfold enlists Stan Walker for Mercer’s Kiwisaver campaign
AUCKLAND, Today: Newmarket indie agency Tenfold Creative has set out a new brand campaign for funds management company Mercer NZ – a long-time client partner.
Central Otago in focus
AUCKLAND, Today: Film Construction has released the second episode of Place, their film series showcasing New Zealand locations and filmmakers.
