Category Archive

AUCKLAND, Thursday: Creative content shop Pitchblack Partners has engineered a new campaign for Meadow Fresh that aims to explore the embracing of vulnerability, and “having the courage to let our kids have experiences that enable them to grow”.

AUCKLAND, Today: Kiwi music legend Dave Dobbyn’s 1986 hit Slice of Heaven is the inspiration behind Steinlager Tokyo Dry’s latest campaign, a recreation of this iconic New Zealand song in a uniquely Japanese way.

AUCKLAND, Today: Stan Walker meets Jono and Ben in the latest instalment of the tongue-in-cheek Uber Eats ad campaign, Tonight I’ll Be Eating – produced by Special Group Australia.

AUCKLAND, Today: The House of Travel agency creative team – spearheaded by Roy Meares with a little help from Gregor Nicholas – has completed Passport, the third commercial in House of Travel’s ongoing brand campaign, launched early February. 

AUCKLAND, Today: BCF Dentsu has created a new Subaru campaign that aims to reassert the meaning behind the SUV that started it all. The SUV from before SUVs were cool.

AUCKLAND, Today: Government services advisor Whānau Ora has teamed up with Ogilvy to release a fresh brand direction, website and new campaign titled We Dream.

MONTREAL, Today: Sid Lee Paris’s new campaign for Honda Motor Europe, which was created with Hakuhodo West, promotes the brand’s first Hybrid SUV, with the agencies working together.

AUCKLAND, Today: Assignment has partnered with New Zealand insurer Partners Life has partnered to create the brand’s new story.

AUCKLAND, Today: House of Travel’s new Better Together brand campaign has reunited acclaimed Flying Fish director Gregor Nicholas with advertising legend Roy Meares. The duo’s previous award-winning collaborations include the iconic Heineken Photojournalist spot. 

HOLLYWOOD: Today: As America continues to decriminalise marijuana use, it appears that ads for dope could soon be as commonplace on TV as ads for beer or fast food.