NZ voted Oz’s most desirable holiday destination

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A new survey by Roy Morgan Research Australia has found that 10.6% of Australians are planning an overseas holiday and 18% of those have plans to head to New Zealand – making a trip ‘across the ditch’ the most desirable destination for Aussie travellers.

Soap drives Weet-Bix sales in China

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A cameo appearance of a popular Kiwi breakfast food on a Chinese TV drama has led to a major push for the cereal product into the Asian market – a move expected to benefit New Zealand exports.

D&AD releases New Blood briefs

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London, October 19 – This year’s brief line up for D&AD’s New Blood Awards 2017 has just been released. “What does this mean?” asks D&AD Foundation director Paul Drake. “It means that the next generation of creative disruptors can now sharpen their pencils, roll up their sleeves and start tackling the real-world briefs to showcase their talent.

Waste disposal

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Performance marketing platform AdRoll has released Building a Business Case for Attribution, a comprehensive guide designed to help marketers consider three of the issues faced when getting started with attribution:

Ad/media blackout as Thais mourn Bhumibol

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BANGKOK – With Thailand at a standstill amid a public outpouring of grief for the death of its revered King Bhumibol Adulyadej, Campaign Asia-Pacific reports that ad agencies and media owners are scrambling to comply with media-blackout guidelines and adopting a wait-and-see approach “for the weeks and months to come”.

Drone media debuts in Mexico City

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Is this the future of advertising? asks Australia’s B&T online magazine in a report (sourced to Futurism.com) about Uber in Mexico City using drones to carry advertising messages to a frustrated freeway audience.

Marketers tick NZDMA creative

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JustONE managing director Ben Goodale is welcoming what he describes as “an exceptionally positive response from marketers” to the Natural-born Communicators call-for-entry campaign the agency produced for the Marketing Association’s NZ Direct Marketing Awards.