New World reports positive reaction to their Colenso BBDO ‘Happier NZ’ campaign which hit our screens earlier this month. The UN ranks us the 8th happiest country on the planet so New World brought in Colenso to help change that.
Arrivals & Departures: Colenso BBDO lure Brazilian art director back to Auckland
Brazilian Andre Sallowicz has returned to New Zealand to take up a permanent art director role in the Auckland office of Colenso BBDO. It’s familiar ground for Andre who spent three months here on an exchange programme in 2014.
Adshel and Genesis cosy up to make bus commuters warm
In a moment of creative genius Adshel and Genesis Energy have come up with a heated bus shelter for commuters in downtown Auckland. It’s temporary but could be worth a visit if you’re in the area over the next week.
Clemenger trying to keep us safe around trains
Rail Safety Week may have come and gone but Clemenger BBDO has left us with a new, experimental way to make Kiwis more aware when dealing with railway level crossings.
The Business does the business for Wattie’s
Heinz Wattie’s have pulled in The Business to launch a fully integrated TTL campaign for Wattie’s Baked Beans and Spaghetti. The campaign hit our screens earlier this month along with Adshels, buses, mall lights, digital, social, limited edition packs and in-store promotions.
Arrivals & Departures: Movement at MediaWorks
A new appointment and two promotions this past week at MediaWorks. David Hine has been appointed GM of 3NOW with two in-house promotions: Ben Quinn to head of acquisitions – TV & Digital and Matt Barthow as channel manager TV3.
Colenso, Y&R clean up at AD STARS
A good weekend for two New Zealand agencies at the 9th annual AD STARS in South Korea with Colenso BBDO and Y&R both coming home with Grand Prix.
Tegel opts for the Tried & True approach
Fledgling Auckland design agency Tried & True has been charged with giving our number one chicken brand a new look. Tried & True has already been involved in rebranding work on Fonterra, Pernod Ricard, United Fisheries and Pask Winery. But getting Tegel is a real feather in its cap.
NZME announces Chinese New Zealand Herald platform
Chinese New Zealanders will soon have a new source of information with a joint venture between NZME and the Chinese Herald. The new digital platform will be known as the Chinese New Zealand Herald and will launch in October.
Nissan pranks emerge Olympics brand winner
A cheeky Olympic campaign seems to have worked for Nissan UK where its car commercials have been a runaway success. Since the Games ended ad-trackers have crunched the data and say Nissan stood out as a brand winner for its marketing campaign.
