MediaWorks and NBCUniversal International Networks have commissioned a new NZ production to help launch a joint venture which in July will transform channel FOUR into entertainment-lifestyle brand Bravo.
FCB tackles tongue-tied boys for Mum
FCB has released an emotional and engaging piece of video content – shot in-house at FCB – for Paper Plus in the lead up to Mother’s Day, featuring those who find it hardest to express their emotions most – awkward teenage boys.
Mags pow-wow taps James Herman, Jane Hastings
The Magazine Publishers Association holds its annual conference later this month – the theme is Convergence and how this will affect magazines in the future.
Meet the talking cat from Mars
A prototype cat’s speech device – developed in Sweden with funding from NZ petfood brand Mars Whiskas – can interpret a cat’s miaow and play a phrase in human speech. Now it’s part of a test campaign for Whiskas Temptations being run via social media in NZ and the US.
Arrivals & Departures: New chair at News Works
Former NZME executive Phil Eustace has been appointed chair of the Newspaper Publishers’ Association, replacing Gisborne Herald MD Michael Muir, who has held the role since 2007.
30 livewires front for TEDxAuckland
In just four days, 30 innovators and global action makers will take the TEDxAuckland stage at Shed 10 on Auckland’s waterfront.
Country of origin drives purchases
NEW YORK: Nearly 75% of consumers consider a brand’s country of origin to be equally or more important than nine other purchase drivers, according to a new global survey.
Cannes taps six Kiwis for jury service
The Cannes Lions have named six New Zealanders to this year’s juries. In total there are 387 jurors from 40 nations – 40% of them are women (but no NZ jury presidents). There are 13 Aussies. The Kiwis are …
Dentsu Aegis launches global lifestyle marketing agency in NZ
Dentsu Aegis Network has today announced the launch in NZ of its ninth global network brand and lifestyle agency, MKTG, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to become MTKG.
Tiger brings Singapore to Aotearoa
Spark PR & Activate, PHD and PHDIQ have brought the dynamism and intrigue of Singapore’s streets to life with Uncage the West – Tiger Beer’s new global campaign celebrates the brand’s Asian origins and transports Kiwis to the bustling streets of the Asian metropolis.
