Auckland producer Robber’s Dog is the only NZ finalist in the Production & Post-Production category at the London International Awards.
Coke sparkles at NZ non-alcoholic awards
Schweppes’ recently reformulated Classic Ginger Beer has been awarded the Supreme award at the annual non-alcoholic NZ beverage awards, along with the Best New to Market and Best Carbonated Beverage awards. “Needless to say,” says Gina Beck, brand activations manager adult & flavours at Coca-Cola NZ, “Coke are very proud of this achievement.
Arrivals & Departures: Bauer taps Wendyl Nissen, Rachel Peacock
Bauer Media has appointed veteran journalist and magazine editor (and current NZ Herald food columnist) Wendyl Nissen as editor of the Australian Women’s Weekly NZ magazine from the January issue.
Sean Cummins: ‘Branded content bothers me; since when did we need to disguise advertising’?
The global ceo of Aussie agency Cummins & Partners says the ad industry is confused about the role of branded content and he is uncomfortable with some the executions being done in the space.
The Sweet Shop in action for Guinness Korea
An inappropriate content warning is the first thing the viewer sees when checking out this Korean Guinness ad out of The Sweet Shop on Youtube. But god knows why – it’s essentially a sharply edited dance-style video containing nothing inappropriate at all.
Dr Libby returns for new Sleepyhead range
Eighty-year-old Kiwi brand Sleepyhead has re-signed with Dr Libby for a new TV campaign (out of Westhaven-based integrated indie agency Chemistry Interaction) to promote its new Sleep Solution range, which sees the company expand into top-of-the-bed territory with the launch of a suite of pillows, duvets and waterproof mattress protectors.
Ghost Chips the big winner at Effie
NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or Ghost Chips as we have fondly come to know it, drove the executive panel to award this Gold winner the Grand Effie, on the night.
VW taps FCB
Volkswagen New Zealand has delivered a shock by confirming rumours it had dumped incumbent Colenso BBDO and appointed FCB to its creative advertising account. FCB already manages the media for the European Motor Distributors portfolio which includes Volkswagen, Audi, Porsche & Skoda.
Boldness be thy friend
TVNZ ceo Kevin Kenrick delivered last night’s Effies crowd a timely reminder that a relentless drive for effectiveness is just one part of an exciting campaign.
Food puns well done for MKR 2
TVNZ is turning up the heat for a second series of My Kitchen Rules New Zealand, with the energetic backing of seven production partners and an appetising creative campaign designed to fire up provincial pride.
