A food pouch that answers perfectly the main role of food packaging – giving its contents meal appeal to the supermarket shopper – has taken out the Supreme Award at the 2015 Pride In Print Awards, held over the weekend in Wellington’s TSB Arena (before a large audience, we are told).
Insight sings the blues (updated)
The National Influenza Specialist Group has enlisted healthcare brand ad agency Insight NZ to remind Kiwis to get vaccinated for the fast-approaching flu season. WARNING: Don’t watch this ad if you’re paranoid about germs!
Fish star at the helm for Tenfold
Newmarket-based Tenfold Creative enlisted the rock-star talents of Greg Page to shoot a new TVC for Marley.
FIHP shoots Beacons After Party
Talk about conversion rates – around 90% of the 900 record-breaking crowd who attended last week’s CAANZ Beacon Awards took the Mini trip to K Rd for the Friends In High Places official After Party.
Nestle eschews ad agency to work direct with film co
Nestle and Flying Start worked together – no ad agency involved – to create a TV campaign introducing Milo Valuable Players to New Zealand.
Bauer launches Fashion Quarterly website
Bauer Media has announced the launch of Fashion Quarterly’s new website FQ.co.nz, fashionably late and immaculately styled.
Restaurant rants ‘bad for brand’
In the past week, two stories in the national media have highlighted the potential dangers of restaurants taking a public stance on their customer’s behaviour. PR exponent Fleur Revell (a crisis communications expert) explains why …
Midnight deadline for Interior Awards
AGM, which publishes most of NZ’s best design magazines, wants to alert tardy professionals to today’s deadline (midnight tonight) for the 2015 Interior Awards.
Sun setting over the ad industry? M+AD talks to Xero’s Andy Lark
This week marks the start of Xerocon, Xero’s annual accounting conference, held at the Viaduct Event Centre in Auckland. The conference showcases the latest in product innovation, Xero’s product roadmap for the year ahead, current thinking and provides a strategic update from a local and global perspective. Ahead of Xerocon, M+AD seized an opportunity for a quick Q+A with Xero […]
A (sneaky) message from your kids
Colenso BBDO and Finch have filmed a controlled family experiment – with a little surreptitious help from the families’ own children – to help Volkswagen drive home the speed-kills message.
