Adidas has reinvented its marketing organisation to let sellers of running shoes and its Originals casual brand run their own campaigns. In the past, all Adidas NZ advertising leaned heavily on offshore creative and production.
Gunroom shoots Trustpower campaign
Following up on its recent rebrand, Trustpower has launched a new campaign via Auckland indie agency Gunroom (motto: We are advertising mercenaries; we’ll work for anyone – except British American Tobacco, you evil bastards.)
Huawei taps first NZ agency
Chinese electronics giant Huawei has appointed a NZ agency for the first time – Britomart indie Shine won the creative and strategy business after a pitch. Previous Huawei campaigns in NZ came directly out of China.
Aussie mitts all over ‘Kiwi’ ad
The new Ford Territory TVC – the latest in a series of attack ads featuring the brand’s upmarket competitors – is called Keeping NZ Real. But – the ad was shot in Australia (by BlueHive director Scott Pickett).
Arrivals & Departures
Scott Henderson goes it alone: Y&R Wellington CD Scott Henderson has handed in his cards after three years in the job, and is setting up his own independent strategic and creative consultancy in Wellington.
Steely-eyed Richie & Sonny Bill shoot global Adidas spots
Adidas has released a new global campaign – with significant Kiwi input – starring top athletes, including ABs Richie McCaw and Sonny Bill Williams.
Snakk signs CBS Interactive
The Snakk Media (NZAX: SNK) division selling mobile ad inventory for premium publishers, Represent Media, has signed an agreement with CBS Interactive (CBSi) in Asia.
Euro feast for Botab’s Yahoo
The winners of this year’s CAANZ Battle of the Ad Bands charity auction, Yahoo NZ, enjoyed a sumptuous 11-course meal created personally by Simon Gault at Euro Bar & Restaurant on Auckland’s Princes Wharf last week.
My Food Bag taps Saatchi sage
Saatchi & Saatchi Worldwide executive chairman Kevin Roberts has been appointed chairman of fast-growing home delivery service My Food Bag, co-founded by Theresa Gattung.
Kiwi tech start-up to crowdfund expansion
A growing Kiwi tech startup aims to raise $500,000 through equity crowdfunding to continue to grow its social marketplace app, which is based on a geo-advertising business model.
