A new study conducted by leading OOH operator APN Outdoor, has found that Outdoor is on par with TV and Online for ad recall – and even converts more efficiently given time spent with the medium.
Sandra King joins high-powered new exec team at APN
APN has appointed a new group executive team in New Zealand to drive collaboration benefits across the group and “fulfil a bold new vision to fully engage Kiwis anywhere, anytime with the content they love”.
Let’s talk about money
ASB has launched a new marketing campaign that aims to acknowledge the truth of how many people feel about managing their money, and to make it easier by highlighting a range of products, services and practical money tips.
Angry Aussies pick NZ indie
Stroppy Australian electricity retailer Powershop has chosen Wellington indie Doublefish to take its message to the state of Victoria.
Stars come out for Botab
Just three days until the 2014 edition of the CAANZ Flying Fish Battle of the Ad Bands kicks off at the Kings Arms in Newton.
2degrees gets Irish know-how
Dublin-based Idiro Technologies has signed a deal with NZ’s 2degrees to provide data analytics for marketing.
Arrivals & Departures
Up and away: Air NZ has appointed Rachel Broadmore as internal communications manager. Previously she was comms manager at DB Breweries for two years.
North Island focus for Oz campaign
Whybin/TBWA Sydney has refreshed its long-running NZ tourism campaign Every Day a Different Journey – this time it aims to convince Aussies to visit the North Island.
Biggsy calls it a day
Legendary Kiwi adman Peter Biggs has resigned as CEO of Clemenger BBDO Melbourne and is heading home to retire in Wellington.
Merger creates NZ’s third largest OOH player
The billboard and bus assets of Big Picture, Go Outdoor and regional specialist Bacbou, have been consolidated into a new company, Go Media – a move which creates the third largest nationwide Outdoor operator, with offices servicing the three main metros.
