AUCKLAND, Today: Leading global ad platform Outbrain has teamed up with NZ adtech solutions provider Cortechs to give local brands and agencies direct access to the power of native advertising.
Raydar’s Juicy videos reignite Kiwis’ love for Simply Squeezed
GREY LYNN, Today: Clemenger’s shopper activation agency Raydar has launched a brand awareness campaign for Simply Squeezed, using a range of short-form content pieces.
Colenso, Special, DDB on board in London
LONDON, Wednesday: Four New Zealand campaigns feature in the latest Warc Effective 100, released last night –Colenso BBDO came in at #5 and #43, Special Group #43, and DDB #64.
Arrivals & Departures: The Marketing Guy joins Prime Strategies Group
AUCKLAND, Today: Rob Bree – widely known as The Marketing Guy – has left the freewheeling lifestyle that came with 15 years of marketing and strategy consulting to join business performance improvement consultancy Prime Strategies Group.
TBWA & 2degrees continue the party
AUCKLAND, Today: TBWA NZ is helping 2degrees celebrate its 10th birthday by taking its business back to its roots with a new brand platform Fighting For Fair, which launches this week.
Freebie choc offer turns heads
AUCKLAND, Today: A strong picture can say more about the power of your medium than a thousand words – as you can clearly see from this outstanding image, snapped by Phantom’s Roosje van der Werff outside the St James in Queen St.
JCDecaux ringfences Auckland CBD with five new large-format sites
AUCKLAND, Today: JCDecaux has launched five new digital portrait sites in high-traffic locations in the heart of Auckland, delivering advertisers an average of 1.2 million connections each week across the network.
Everyday tech sparks a moving wedding gift (Updated)
AUCKLAND, Today: Colenso BBDO has launched a new film for client Spark – Wedding Speech, continuing Spark’s Little Can Be Huge series.
Avis puts NZ art on display in new brand campaign
AUCKLAND, Tuesday: Avis New Zealand has launched its Art of Discovery brand campaign, aiming to inspire road trip journeys through the creative work of a selection of New Zealand and Australian artists.
Cover story
WELLINGTON. Today: NZ Transport Agency and Clemenger BBDO’s Belted Survivors work is fronting the latest issue of international tastemaker Lürzer’s Archive – the first time in two decades a Kiwi agency has made the cover.
