SYDNEY, Friday: Pete Bosilkovski, the Sydney-based joint chief executive of merged agency VMLY&R for Australia and New Zealand, has resigned from his post after just seven months.
Penny Cooper exits
AUCKLAND, Today: We sadly report the passing of Penelope Cooper last Saturday 27 April at Auckland’s North Shore Hospital following a brief illness. The other half of The Cooper’s Sound Design will be missed by many in the ad industry.
Thumbs up for Herald paywall (Updated)
AUCKLAND, Thursday: “The paywall will separate audiences as much as it separates content. Those who pay for quality content will be the ones who are most motivated to engage with it – a win for journalists, publishers, clients, PR people and readers themselves.
Purina gets Excited
AUCKLAND, Today: Leading pet care company Nestlé Purina – in partnership with oOh!media and the SPCA – is launching a new brand campaign across oOh!media sites to showcase the types of pets that are available for adoption in New Zealand.
Outbrain taps Cortechs (Updated)
AUCKLAND, Today: Leading global ad platform Outbrain has teamed up with NZ adtech solutions provider Cortechs to give local brands and agencies direct access to the power of native advertising.
Raydar’s Juicy videos reignite Kiwis’ love for Simply Squeezed
GREY LYNN, Today: Clemenger’s shopper activation agency Raydar has launched a brand awareness campaign for Simply Squeezed, using a range of short-form content pieces.
Colenso, Special, DDB on board in London
LONDON, Wednesday: Four New Zealand campaigns feature in the latest Warc Effective 100, released last night –Colenso BBDO came in at #5 and #43, Special Group #43, and DDB #64.
Arrivals & Departures: The Marketing Guy joins Prime Strategies Group
AUCKLAND, Today: Rob Bree – widely known as The Marketing Guy – has left the freewheeling lifestyle that came with 15 years of marketing and strategy consulting to join business performance improvement consultancy Prime Strategies Group.
TBWA & 2degrees continue the party
AUCKLAND, Today: TBWA NZ is helping 2degrees celebrate its 10th birthday by taking its business back to its roots with a new brand platform Fighting For Fair, which launches this week.
Freebie choc offer turns heads
AUCKLAND, Today: A strong picture can say more about the power of your medium than a thousand words – as you can clearly see from this outstanding image, snapped by Phantom’s Roosje van der Werff outside the St James in Queen St.
