Sweetshop does the math for One Percent

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As part of Sweetshop’s We Care positioning and recently launched ethical content division, Kiwi director Louis Sutherland has shot a comical online video for NZ movement One Percent Collective (“Give just one percent to support Kiwi-based causes”).

It’s all smiles at Lumino, Special and Eight

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Special Group has created a new Smile Guide campaign for Lumino the Dentists, featuring a 30-second tvc directed by Jamie Lawrence, created by Special Group. And, unlike the usual dental ad, it’s droll, dry – and seriously funny.

Not a production company!

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Earlier this week, in a story about Chemistry’s new PlaceMakers campaign, M+AD described the outfit behind the shoot – Dusty Road – as a ‘production company’, drawing a (gentle) rebuke from Dusty’s Angela Hovey.

Viva refresh

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“Viva’s content – both in our weekly Herald magazine insert, and the website – has continued to evolve to meet the needs of its audience and this revitalised look helps bring to life all that Viva is,” says ed Amanda Linnell.

Palmie – ‘We’ve missed you!’

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Palmerston North is our 7th largest city. It’s home to the NZ Rugby Museum, a major university, and 85,000 proud residents. What it lacked, until recently, was any Phantom Billstickers’ posters.

99 refreshes pureplay travel provider

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99 has partnered with House of Travel’s pureplay online travel agency Mix & Match to relaunch the Mix & Match brand to New Zealand and target travellers looking for a no-nonsense travel provider.