AUCKLAND, Today: KPEX, the programmatic ad exchange owned by NZ’s four largest media groups, announced that it will provide full URL transparency for its online advertising inventory from this Monday, 18 March.
Curious’ Asian Girls now online
SYDNEY, Today: Asian Girls, a stylised, slick horror short directed by Curious Film’s Hyun Lee*, has been released online after a successful run of film festival screenings in the USA, UK and Australia.
Reebok unveils ad that makes no sense! ‘And it’s truly glorious!’
SYDNEY, Today: For this story we are indebted to Australia’s most entertaining admedia writers – the scallywags at B&T. Here’s what they have to say about Reebok’s latest …
DDB campaign connects Amazon Prime Video & 2degrees
AUCKLAND, Tuesday: 2degrees has teamed up with Amazon to offer Amazon Prime Video memberships to its broadband customers. The agencies helping to align matters at this end are DDB (creative), Ikon (media) and Porter Novelli (PR)..
Six NZ shops through to Australia’s AWARD shortlist
SYDNEY, Tuesday: DDB New Zealand, with 21 finalists, is the leading Kiwi agency list through at the shortlist stage of the 40th AWARD Awards – dominated, naturally, by Aussie shops.
Saatchi in harmony for Chorus
AUCKLAND, Today: A playful take on reminding Kiwis that genius is everywhere, within all of us, is at the heart of the new brand campaign for Chorus, launched this morning by Saatchi & Saatchi New Zealand.
Marae editors made Pakeha look like idiots
AUCKLAND, Today: One’s Marae programme has a question to answer: Were the Maori pronunciation tests that their camera crew conducted on Ponsonby Rd last week deliberately edited to produce a result that downplayed Pakehas’ skills with the language?
JWT & Mindshare launch Zomato Gold in NZ
AUCKLAND, Today: Globally successful dining-membership programme Zomato Gold has launched in New Zealand with a wryly straight-talking creative campaign Be More Social from J Walter Thompson and a media schedule from Mindshare that aims to tap into Kiwis’ increasing appetite for dining out.
FCB wins WorkSafe strategic & creative business
WELLINGTON, Yesterday: FCB New Zealand has been awarded the creative business for WorkSafe New Zealand after a pitch process conducted in Wellington. The new partners chose not to identify the incumbent, but M+AD can reveal it was Assignment.
Apac fests tie the knot
SINGAPORE, Tuesday: Tangrams, Apac’s largest strategy & effectiveness awards, has announced the alignment of its key awards dates with those of the Spikes Asia this year.
