Something to talk about

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Newstalk ZB has unveiled their new brand campaign – a “slick, bold and fresh view” with the line Now we’re talking focusing on what Newstalk ZB does best – talking news, opinions and commentary with New Zealanders.

Ink combo banishes winter’s gloom

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Since Phantom Billstickers’ street posters are exposed to the elements, the company says it’s always thinking hard about making sure they don’t peel off walls or end up a soggy mess of paste and paper. 

Arrivals & Departures: Apac lures Latino

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Sydney, 11 June 2018 – Ooyala, a leading provider of software and services that optimise the production, distribution and monetisation of media, has appointed Patricio Cummins as the vice president for the Asia-Pacific region (including NZ and Japan) based in Sydney.

Audience measurement tool gets smarter

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APN Outdoor has announced the expansion of its “ground-breaking” audience measurement tool, Calibre. “The expansion gives advertisers and agencies improved efficiencies and user experience, confirming Calibre’s standing as an industry-leading media audience measurement platform,” said APN Outdoor New Zealand head Mike Watkins.

Ogilvy finally opens up

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Sandra Renowden, the Sydney-based external communications manager of WPP AUNZ (in which the WPP/Ogilvy comms network is a 61.5% stakeholder) has contacted M+AD to clarify our earlier reports about the rebranding of Ogilvy, and the subsequent changes at Ogilvy PR in Sydney (scroll down for the links to those stories).