2degrees taps DDB

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2degrees has appointed DDB as its brand agency, filling the void left by Special Group which the telco abruptly abandoned back in July. There was no pitch.

Cannes creates new Lions category

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New York, 14 September – The Cannes Lions organisation is to create a Sustainable Development Goals Lion for the 2018 festival. The plan was unveiled at the 72nd session of the UN General Assembly.

Battle to the ’Hive

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J Walter Thompson, with youth media channel Vice and digital strategy agency Heyday have collaborated to gamify politics with a campaign designed to persuade young Kiwis to vote. Currently, only one-third of 18 to 24-year-old citizens not even enrolled.