Goodman Fielder casts its net

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Regional food giant Goodman Fielder has narrowed its search for a new creative partner down to three possible suitors, according to a report from local marketing news site StopPress.

OOH and mobile converging?

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LONDON: Out-of-home media is attracting some unexpected advertisers as the medium’s digital capabilities expand and the possibilities grow for a more creative approach using real-time and contextually relevant content, reports UK-based global ad site Warc.

No stone unturned at NZ Research powwow

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The Research Association has unveiled four keynote speakers for its upcoming RANZ conference in Auckland. They are AUT Marketing Professor Roger Marshall, Data Futures Partnership chair Dame Diane Robertson, APAC Research Now vice-president Elizabeth May, and social influence marketing agency Bloggers Club ceo Spencer Willis.