Sydney-based APAC performance marketing platform AdRoll has published its 2017 State of Performance Marketing Report, a survey of more than 350 marketers across Australia, New Zealand and Singapore, that analyses their perspective on the changing dynamics of the advertising and marketing landscape.
Big mobile summit is free – but nearly fully booked
Auckland’s Modern Marketing Summit – a free, all-day event scheduled for Viaduct Harbour on Thursday 6 April – has signed Spark Ventures Auckland ceo Ed Hyde for its speakers panel, joining M&C Saatchi Sydney’s Bobbie Gersbach-Smith, FCB Auckland’s Kate Grigg, NZME’s Cassie Roma, and Avalon Group’s Ryf Quail.
King St wins MIT (updated)
King St Advertising Hamilton has won the Manukau Institute of Technology media account, after a three way pitch.
Adforum taps DDB & Scoundrel
Paris & New York-based site Adforum has named DDB’s McDonald’s Middle Seat TVC – a real charmer that will bring a smile to any Kiwi face – as one of its top five ads in the world for the week ending Monday 6 March.
NZ musos eye TVC export market
New Zealand independent music publisher Songbroker – founded by local legend Jan Hellriegel – launches its new export platform launches at Seafarers in Auckland on Wednesday 22 March to an audience including Minister of Commerce & Consumer Affairs Jacqui Dean.
NZME campaigns through at Global Media Awards
The NZ Herald and owner NZME have scored nods in the International News Media Association’s finalist list for the Global Media Awards.
Kiwi’s Gunn Report Cases for Creativity out now
London: The Gunn Report has released Cases for Creativity 2016, a round-up of the 15 campaigns that have achieved the highest accolade in advertising by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness. Cases for Creativity is an annual study by NZ adman James Hurman, who won both during his years as strategic […]
UK adman in NZ to teach creative meeting techniques
Former UK planner Johnnie Moore, who now travels the globe teaching techniques for creative meetings & engagements, is now bringing the show to New Zealand.
Back to the future – Saatchi refreshes Toyota ‘Believe’
Toyota New Zealand has refreshed its enduring brand platform Believe in a likeable new campaign that celebrates Toyota’s belief in growing and supporting the best of Kiwi life.
Critics slam AWARD chair gender imbalance – but overlook the juries
The announcement from Australia’s premium creative show AWARD of its 110 strong jury for the 38th AWARD Awards in Sydney in May immediately drew heat because just one female was appointed to the six-member panel of category chairs.
