M+AD was so keen to get the news out to our readers about the oOh!media/APN Outdoor merger yesterday, that we published our scoop story (sourced direct from Australia) before the official NZ announcement arrived in our Inbox. Consequently, we did not have immediate access to executive appointments – and other information – that came with the merger.
Australasian outdoor giants to merge
APN Outdoor and oOh! Media are to merge – on both sides of the Tasman – to create a giant out-of-home and online media group operating across New Zealand and Australia.
Axis 2017 presidents, rule changes
Ogilvy NZ executive creative officer Regan Grafton has been appointed convenor of judges for the 2017 Axis Awards, to be held in Auckland in March. CAANZ has also today identified the jury presidents that will work alongside Grafton – Michael Redwood, Brigid Alkema, Shane Bradnick, Tony Clewett, and Christy Peacock.
Gratuitous violence graces Andy Awards entry call
The New York-based Andy Awards, which honour global creativity in advertising, have issued their entry call for 2017. The entry deadline is Friday 12 January.
Coming in on a wing and a prayer
Matters are coming to a head in the pitch for the Air New Zealand media agency account, currently being contested by three leading NZ agency groups.
oOh!’s Brendon Cook: Static is dead and digital doesn’t cut it
Written for M+AD by oOh!media ceo Brendon Cook: It’s time the OOH industry retired the terms static and digital and moved to classic and dynamic. In the past year the Out Of Home industry has debated the best way to describe traditional billboards and their newer digital forms.
Arrivals & Departures: Maccas serves up top McJobs
McDonald’s New Zealand has confirmed new appointments in three key positions: Dave Howse as managing director, Jo Mitchell as director of marketing and Brid Drohan-Stewart as Head of Marketing.
Behind the device – success in a mobile-first world
This article was written for M+AD by Nichola Quail, of Auckland-based research collective Fresh Focus: Decoding the NZ mobile consumer looks beyond the technology to uncover the motivations, attitudes and behaviours of the many people in New Zealand who are now living ‘smart lives’.
NZ eyes on Nobay & Tiger beer
Celebrated Aussie creative David Nobay and Marcel, the Sydney agency he created, have shot a new brand 90sec TVC for Asian beer brand Tiger, scored to the classic What a Wonderful World, but reimagined in Mandarin.
Touchcast & Proximity merge into Colenso
Clemenger Group New Zealand is consolidating Touchcast Auckland and Proximity Auckland with Colenso BBDO to keep in front of changes in the marketing services environment and reflect global trends in integration.