Aussies slow on APNO/oOh! NZ detail

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M+AD was so keen to get the news out to our readers about the oOh!media/APN Outdoor merger yesterday, that we published our scoop story (sourced direct from Australia) before the official NZ announcement arrived in our Inbox. Consequently, we did not have immediate access to executive appointments – and other information – that came with the merger.

Axis 2017 presidents, rule changes

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Ogilvy NZ executive creative officer Regan Grafton has been appointed convenor of judges for the 2017 Axis Awards, to be held in Auckland in March. CAANZ has also today identified the jury presidents that will work alongside Grafton – Michael Redwood, Brigid Alkema, Shane Bradnick, Tony Clewett, and Christy Peacock.

Behind the device – success in a mobile-first world

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This article was written for M+AD by Nichola Quail, of Auckland-based research collective Fresh Focus: Decoding the NZ mobile consumer looks beyond the technology to uncover the motivations, attitudes and behaviours of the many people in New Zealand who are now living ‘smart lives’.

NZ eyes on Nobay & Tiger beer

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Celebrated Aussie creative David Nobay and Marcel, the Sydney agency he created, have shot a new brand 90sec TVC for Asian beer brand Tiger, scored to the classic What a Wonderful World, but reimagined in Mandarin.

Touchcast & Proximity merge into Colenso

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Clemenger Group New Zealand is consolidating Touchcast Auckland and Proximity Auckland with Colenso BBDO to keep in front of changes in the marketing services environment and reflect global trends in integration.