Readers hate all the ads on digital screens, according to the ceo of Australia’s Newspaper Works, the outfit that markets the Aussie dailies.
OMANZ’s five-percent man joins oOh!
oOh!media has appointed Adam McGregor as general manager of oOh! in New Zealand, replacing Cameron Taylor, who joined Ambient Group as outdoor general manager in June.
Wanted: An ad agency who will listen
The National Foundation for the Deaf has today launched a GiveALitttle page for a little girl – along with a plea for backup from an ad agency who gives a damn.
Toyota NZ tops reputation study, Air NZ slips
Toyota has reclaimed the title of New Zealand’s most reputable company, rising from 2nd place last year to take line honours in this year’s annual New Zealand Corporate Reputation Index.
Mindfood grows another arm
Mindfood publisher Michael McHugh has unveiled a new biannual magazine, Mindfood Décor, which appears to be aiming at the home-maker interior design market – not quite the same sector served by AGM quarterly Interior magazine, which targets the professional end of the market.
OOH grows for 10th consecutive quarter
Gross out-of-home revenues have increased by $18 million (8%) in the Q2 quarter, compared to the same Q2 period in 2014, according to figures released yesterday by the Outdoor Media Association.
From America with love
To coincide with US Independence Day, passionate Kiwi poetry lovers Phantom Billstickers shone a spotlight on the work of four American poets.
Bauer in under the posts
Bauer Media NZ has been appointed as the New Zealand publisher of the official Rugby World Cup Tournament Guide ahead of this year’s Rugby World Cup tournament in England.
ONE News unveils digital video platform
TVNZ’s new digital-first offering ONE News Now went live this morning. ONE News Now is a purpose-built platform for multiple devices (PC, tablet, smartphone), delivering anywhere, anytime news with a focus on video content.
Arrivals & Departures: Goldstein man joins McCann Vietnam’s Chevvy team
Commonwealth//McCann, a division of McCann Worldgroup, has hired Ogilvy & Mather Vietnam CCO and Kiwi expat Todd McCracken as regional executive creative director for Commonwealth//McCann’s Asia Pacific operations, according to a report in Campaign Brief Australia.
