Nielsen’s Newspaper & Magazine readership topline comparatives for Q2 2014-Q1 2015 have just been issued this morning. Ditto the ABC audits – now released simultaneously with the Readership figures – have just gone live.
NZAX-listed Snakk Media has enjoyed a 40% lift in sales revenues, according to the company’s unaudited preliminary financial results, released this morning.
Rugby World Cup partner Heineken, which works with Saatchi & Saatchi in NZ, is launching a limited edition bottle – which comes with eight return trips to Twickenham for the cup opening in September.
Le Pan, a new international wine lifestyle magazine and website, launches with its inaugural issue this Monday (June 19) at Vinexpo 2015 in Bordeaux, France. NZ-born Master of Wine Emma Jenkins is a key member of the launch team as one of six global wine editors.
NZME has announced an extended deadline for its annual Advertising Challenge (formerly known as the Herald Advertising Challenge – now it’s back as the MZME Advertising Challenge).
Always courteous, accessible and obliging, we at M+AD will miss Dave King. The veteran adman has finally resigned his ECD role at Whybin\TBWA Auckland to return to his homeland Australia as ECD of Innocean Sydney.
Silicon Valley-based global marketing software company Marketo Inc – which has now established a NZ office, headed by Robert Cooke – has announced the opening of its Global R&D and Innovation Center in Tel Aviv, focused on “enhancing its leadership position in big data and predictive analytics”.
APAC mobile advertising giant Snakk has launched its innovative TV Sync technology in New Zealand. TV Sync detects a brand advertiser’s TV commercial as it is broadcast in real-time, and then immediately delivers highly-targeted mobile ad campaigns into mobile apps & social media newsfeeds.
Northland-based, nationally known writer Sandy Myhre – NZ Motorsport Journalist of the Year in 2007 – has launched an online lifestyle magazine spotlighting the region from the Bay of Island to Cape Reinga.