Category Archive

Major brands may be devoting increasing attention to digital but print advertising – whether in the form of circulars, catalogues or magazine spreads – remains a stalwart beloved of consumers, says global ad news site Warc in a report that drew information from several sources.

At a sell-out event at SKYCITY Convention Centre in Auckland last night, emceed by the terrific Jesse Mulligan, 800 advertising people came together to celebrate the industry’s best creative work of the past year. 

Last night’s excitement at the CAANZ Axis Awards may have seemed like a fast-fading memory to many of the participants as they woke this morning – but when they got to work, a surprise awaited them: Last Night, a magazine commemorating the occasion in all its lurid glory, was waiting for them on their desks.

Villa Maria has been ranked by the global wine industry as the 4th most admired wine brand in the world. This is the first time a New Zealand wine brand has ranked so high in the industry-recognised poll by Drinks International.

Adman-turned-social-media-guru Vaughn Davis has put together an expert panel to discuss the Internet of Things at the upcoming social media club event this coming Wednesday 18 March (6pm-8pm).

NZME is expanding its premium offering with the launch of In-Store Radio powered by iHeartRadio NZ, to provide a key service for retailer businesses across New Zealand.

Grey Lynn-based PR/events/activation shop DARKHORSE has signed Moët Hennessy New Zealand and Orsini Fine Jewellery to its roster of clients.

The Cannes Lions has appointed seven New Zealand jury representatives for the 2015 awards – on the Media, Cyber, Design, PR, Direct, Promo & Activation, and Radio Lions juries.