Purple heart

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AUCKLAND, Today: The New York Times best-selling comms author Seth Godin is coming to New Zealand and Australia in May for a series of seminars.

Amen to that!

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AUCKLAND, Today: Episode 49 of Love This Podcast launched this week – a bi-weekly Colenso series where CD Beth O’Brien and comms director Joe Carter interview the world’s creative leaders about creativity, culture, business and innovation.

Get Shorty

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AMSTERDAM, Wednesday: An ultra-short advertisement of as little as two seconds is able to convey brand, product and message more effectively than the first few seconds of a regular 30-second online spot, according to new research.

Everything’s peachy

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AUCKLAND, Tuesday: New Zealanders are enjoying fresh stone fruit on their daily commute, with bus stops in Auckland and Wellington transformed into orchards as part of a new oOh!media campaign with Countdown.

Limbering up

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AUCKLAND, Today: Publicis Groupe NZ has just unveiled Publicis Liberté, a new flexible working approach for their NZ-based agencies – Digitas Affinity ID, Frontside, MBM, Saatchi & Saatchi, Starcom and Zenith.

In vino veritas

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AUCKLAND, Today: Villa Maria has teamed up with US director Colin West and an American film crew to create a feature-length documentary that follows Kiwis in the making of a Villa Maria wines vintage.

Arrivals

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SYDNEY, Today: Adobe AU/NZ has announced the availability of  its  Adobe Experience Platform  for customers  in  Australia and New Zealand.

Out of hibernation

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AUCKLAND, Tuesday: A familiar face to generations of Kiwis, biscuit-loving Cookie Bear, has undergone a modern transformation thanks to the team at True, and their new tvc campaign.

Future shock

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AUCKLAND, Today: The Marketing Association and The Radio Bureau are getting together to hold a free breakfast event with Australian radio futurologist James Cridland.