End of an era

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SYDNEY, Wednesday: In May 2016 STW Group and WPP received the final tick of approval from shareholders to merge, thus eliminating the STW name from the Australian media and advertising landscape.

Goats add weight

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AUCKLAND, Wednesday: Karangahape Road independent ad & design agency The Goat Farm continues to grow, with two additions and one promotion in the last couple of months.

City tells its story

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AUCKLAND, Tuesday: Content marketing agency Storyation has been appointed by Auckland Council after a competitive pitch. Storyation will partner the council to produce the OurAuckland magazine on a bimonthly basis and support the production of additional video and digital content across a range of channels, as part of the OurAuckland online offering.

Close Call

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AUCKLAND, Tuesday: Auckland Transport has released a new behaviour-change campaign encouraging drivers to set up their mobile phone safely before heading out on the region’s roads. 

Lust for Life

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AUCKLAND, Today: The funeral will be held in Hamilton tomorrow (Thursday) of publisher & magazine ad-sales legend Alyson Mackay – for many years (with ed David Gapes) one-half of Profile Publishing’s Onfilm and AdMedia magazines (the latter eventually evolved into M+AD Daily).

Soul Survivor

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AUCKLAND, Today: Fish&Clips are taking a deep dive into the world of gaming with a vivid ‘in-universe’ documentary trailer for the launch of RocketWerkz, and ceo Dean Hall’s latest survival video game.