SYDNEY, Today: New Zealand’s advertising market has continued in March to rebuild from last year’s Covid collapse, reporting a healthy year-on-year increase in adspend of 8.8% to $93.1 million – fuelled mostly by stronger demand for digital media.
R26 & Hood shoot Oppo NZ Find X3 Pro
AUCKLAND, Monday: Indie ad agency R26, with Kingsland producer Hood & Co, has launched a new campaign for leading smart device manufacturer Oppo, aiming to shine a light on its latest flagship device, the Find X3 Pro, and its cutting-edge camera with professional DSLR-level features.
Crave & 42Below salute World Cocktail & Brand Managers Day
AUCKLAND, Monday: Experiential indie shop Crave Global’s exclusive members bar Thursday, in collaboration with 42Below, is hosting a joint celebration on Thursday week (13 May) “to honour World Cocktail and Brand Manager Day.”
Central intelligence agency grows
AUCKLAND, Monday: Freemans Bay digital agency Central Station is celebrating two new arrivals to the team, due to growth of their client portfolio.
Special recharges Tourism NZ (updated)
AUCKLAND, Friday: Special Group & Tourism NZ have launched what they call “a new holiday season”, Recharge Season, which aims to encourage Kiwis to book a holiday that will leave them feeling refreshed and ready for the year ahead.
Isentia signs deal with LexisNexis
AUCKLAND, Today: Leading APAC media intelligence company Isentia, has announced an agreement with LexisNexis Legal & Professional, a leading, US-based global provider of information and analytics solutions.
The secret of my success
AUCKLAND, Yesterday: Writer (and BCF co-founder) Paul Catmur has penned another thoughtful reverse-motivational piece for the Herald on Sunday business section, in which he asks: “Are you smart enough to be mediocre?”
Raydar lures creative talent back to Godzone
AUCKLAND, Today: Strategic and creative shopper activation agency Raydar has appointed Kristyna Hotchin as general manager and Nigel Hooker as creative director, effective immediately.
The Business injects adrenaline into the sleepy office space market
AUCKLAND, Today: The Business Marketing Group has relaunched Generator, billed as “NZ’s most exciting flexible working space”, into Auckland and Wellington with a bold OOH campaign.
Strategy brings Five Lanes to life
CHRISTCHURCH. Today: Strategy has produced its first campaign for Colliers and Lichfield Holdings – to create a name and identity “that is bold, incredibly flexible, vibrant and unmistakably unique” for the ground floor precinct at the BNZ Centre in Central Christchurch.
