AUCKLAND, Today: TBWA\NZ has teamed up with All Black legends Stephen Donald and Liam Messam, Three, 2degrees, and Ikon to tackle the job of selecting the five rugby hopefuls who will take part in Three’s TV series, 2nd Chance Charlie.
Six-Shooter
AUCKLAND, Thursday: MediaWorks retains its position as a commercial radio market leader claiming its highest ever audience share with 53.6%, and reaching its most listeners ever with an increase of 115,400 people to more than 2.5 million listeners nationwide.
2021 PR judges swamped
AUCKLAND, Thursday: The Public Relations Institute (PRINZ) has unveiled a record 69 finalists in the 2021 annual industry awards. The selection follows rigorous judging by more than 80 senior public relations and communications professionals.
Radio holds up
AUCKLAND, Today: The latest NZ S1 2021 radio audience data reveals that over 3.7 million New Zealanders listened to radio every week and almost 3.5 million of those listen to commercial radio stations.
Your brief is a joke
MONTREAL, Wednesday: Trevor Thomas, head of strategy at Canadian indie creative agency Bleublancrouge* (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.
Anthem PR wins Spark pitch
AUCKLAND, Wednesday: Following a competitive pitch, Spark has appointed Anthem Auckland as its first exclusive, full-service public relations agency partner.
AU adland 2nd-last!
SYDNEY, Wednesday: A new Roy Morgan study has painted a bleak picture of Australia’s advertising and media industries when it comes to ethics and honesty, ranking them second-last on a list of 30 professions. (Click on the graphic to see the detail.)
NZ Comms Council signs global pact
AUCKLAND, Tuesday: The NZ Comms Council has become a founding member of VoxComm, a new global voice for agencies which is launching with a manifesto to champion the value that the sector delivers to clients.
YoungShand’s first Oceania brand work
AUCKLAND, Today Oceania Healthcare’s vision to reimagine retirement living has been brought to life in a new integrated campaign via Ponsonby indie YoungShand. The launch is YoungShand’s first piece of brand work for Oceania since winning the account in 2019.
The Mouse that Roars
AUCKLAND, Today: BCG2 and independent media agency Together have brought back Te Ara Ahunga Ora/Commission for Financial Capability’s Sorted mouse in a new campaign called Making Sense of Money.
