WELLINGTON, Today: Hot on the heels of their sport agency (EightyOneX), downtown creative shop EightyOne has launched a new media offshoot with Grant Maxwell headlining proceedings.
One Picture Group expands with Gravitas
AUCKLAND, Wednesday: Marketing strategy consultancy One Picture Group has acquired Auckland-based social & marketing research agency Gravitas as part of its Australasian expansion plans.
BCG2 wins premium home appliance brands
AUCKLAND, Today: Following a pitch, conducted during lockdown, BSH Home Appliances has appointed BCG2 to look after their Bosch, Neff, Gaggenau and UnserHaus brands in New Zealand.
Andrew Holt back on deck
SYDNEY, Wednesday: Andrew Holt, the former MD of Clemenger BBDO Wellington and Sydney, has launched a marketing consultancy which aims to provide strategic advice to help businesses – on both sides of the Tasman – realise their brands’ full potential and unlock greater revenue growth”.
RECMA: OMG still No 1 in NZ
AUCKLAND, Wednesday: Omnicom Media Group New Zealand is maintaining its dominant position as NZ’s No 1 media & marketing services group, as reported by Paris-based research shop RECMA*.
Bon Apetit
By DDB AUNZ regional CCO Damon Stapleton
“To eat is a necessity, but to eat intelligently is an art.” – Francois De La Rochefoucauld
AUCKLAND, Tuesday: When I was growing up I never lived in a house. I lived in many hotels because my father was a hotel manager. This gave me a unique perspective on the chaos that is needed to create order and desirability.
Focus on the Customer
AUCKLAND, Today: Leading customer intelligence agency Perceptive has announced the appointment of Lily Henwood to the role of CX data analyst.
Epica’s jury of journos
PARIS, Today: The 2021 Epica Awards – the only global creative comp judged by solely journalists – has updated its calendar and categories. The 2021 ceremony will take place on Thursday 9 December, with an earlybird entry period running from July 1 to September 1.
A letter from the future
AUCKLAND, Today: A new climate-change ad campaign out of Stuff’s environmental action arm The Forever Project is being launched this morning. Hello Today sees two letters – one pleading, one thankful – set the stage for what our future world might look like.
1 in 5 Kiwi women read School Road title
AUCKLAND, Today: New Zealand’s new fortnightly print and digital women’s magazine Woman is read by one in five Kiwi women, according to a new survey from publisher School Road.
