AUCKLAND, Tuesday: Outdoor exponent Lumo has unveiled “New Zealand’s first creative studio for digital out-of-home”.
The boom continues
AUCKLAND, Today: The IAB New Zealand has released its 2020 Digital Advertising Revenue Report, a snapshot of Q4 2020 and the full year 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market.
Connecting the DOTs
WELLINGTON, Today: Willis St-based indie agency EightyOne has created the first brand campaign for sister company DOT Loves Data, to run on TV, cinema and digital channels.
Arvida appoints Together
AUCKLAND, Monday: Indie media agency Together has been named as Arvida Group’s new media & marketing technology partner. The incumbent was Fuse, but there was no formal pitch.
Perceptive audits Rockgas service strategy
NEW PLYMOUTH, Monday: Leading AUNZ technology-based insights agency Perceptive (part of the Clemenger Group) is helping Rockgas redefine its customer engagement and experience strategy by reviewing how they service customers*.
15 new metro screens
AUCKLAND, Monday: Val Morgan Outdoor (VMO) has kicked off 2021 by securing several new premium locations, further strengthening their position as a leading office media network.
oOh! picks Public Library PR
AUCKLAND, Friday: oOh!media has appointed Grey Lynn-based Public Library as its PR agency in NZ. The incumbent was Sydney-based Lighthouse PR AUNZ.
Online spend trend
LONDON, Today: Nearly half of all Kiwi adults believe they will spend more money online than in stores this year, according to new research out of UK marketing site WARC.
Clems CD for AWARD jury
SYDNEY, Today: The Australasian Writers & Art Directors Awards (AWARD) has appointed a 4th Kiwi to its 90-strong APAC jury contingent.
