The boom continues

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AUCKLAND, Today: The IAB New Zealand has released its 2020 Digital Advertising Revenue Report, a snapshot of Q4 2020 and the full year 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

15 new metro screens

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AUCKLAND, Monday: Val Morgan Outdoor (VMO) has kicked off 2021 by securing several new premium locations, further strengthening their position as a leading office media network.

Online spend trend

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LONDON, Today: Nearly half of all Kiwi adults believe they will spend more money online than in stores this year, according to new research out of UK marketing site WARC.

Final Cut

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AUCKLAND, Today: Ponsonby indie Pitchblack has created a new campaign, invoking nostalgia for for Burger King’s “much-loved” BK Chicken.