AUCKLAND, Today: FCB has partnered with Fire & Emergency NZ to produce Firefighters Don’t Like Fire Movies – a project aimed at pointing out the importance of smoke alarms..
Events distorted Mag data
AUCKLAND, Today: The NZ magazine sector found plenty to cheer about in the latest Nielsen magazine toplines – despite rough year-on-year results for many top titles.
Mango/Accor campaign earns Beehive show
WELLINGTON, Today: Mango Aotearoa has helped put client Accor Hotels’ Covid isolation measures on NZ’s governance map – with an brand initiative on display in Parliament.
Why Catmur missed the point. Brilliantly
AUCKLAND, Today: Hunch’s Michael Goldthorpe writes: I’ve just read Paul Catmur’s poem to mediocrity. It’s great. Whimsical, insightful, apposite and fun.
Newspapers soar, Mags plummet
AUCKLAND, Today: Readership numbers for every NZ daily newspaper rose exponentially in 2020, according to the latest Nielsen toplines. This is in stark contrast to the magazines sector, where many titles experienced scary falls.
Morning Glory
SINGAPORE, Thursday: New Zealand has won three Grands Prix – plus two heavyweight Special awards at the Spikes Asia.
Strategic hire
AUCKLAND, Today: Dentsu has today announced the appointment of Dan Bye as managing director – group strategy for New Zealand, responsible for growing the strategic offering for dentsu across NZ, and leading a multi-disciplinary team of strategists across channel and creative capability.
Visceral Sense
AUCKLAND, Wednesday: Northcote Point-based shop Rise & Shine PR has won a pitch to be appointed NZ PR agency for leading Australian personal and home fragrance brand Glasshouse.
A Manifesto for Mediocrity
By Paul Catmur*
“I know of no one more qualified to write about mediocrity.” – Sir John Hegarty
Now that I spend most of my time out of the industry, I have considerable time for reflection on what is laughingly referred to as a career. After many walks along the beach throwing sticks for my pet four-legged fish I am coming to the heretical conclusion that many Creatives in advertising would be better off if they stopped trying to be brilliant and instead concentrated on making the most of being mediocre.
