SYDNEY, Friday: A new study from global audio branding specialist PHMG shows that younger Australians place more value on music as a key element of marketing than older generations, according to a report published in B&T (scroll down for the link).
Republik gets creative credit
AUCKLAND: Today: In the absence of adequate supplied information, M+AD Friday passed too much credit to Pead PR in our Marlborough King Salmon/Al Brown report.
You are my sunshine
AUCKLAND, Today: Central city-based design agency Dow Goodfolk has redesigned the imagery for a NZ classic household laundry aid – Sunshine Pegs.
The winners!
AUCKLAND, Thursday: Education New Zealand, Colenso BBDO, and justONE were the big winners at the2018 NZDM Awards last night. More than 500 guests celebrated the magic behind personalised marketing, hosted by the Marketing Association.
Al Brown – with Pead – hooks up
AUCKLAND: Thursday: In a move to lure brand attention, Regal Marlborough King Salmon and Kiwi celebrity chef Al Brown have cooked up the ultimate culinary trip in a campaign engineered by Pead PR.
Kiwi lads prove punctured lungs and broken backs worth the pain
AUCKLAND, Today: Liam woke up from a coma the day before his daughter was born. If he hadn’t been wearing a seatbelt, he wouldn’t have woken up at all. He’s one of 10 Kiwi lads featured in the Belted Survivor series: a collection of portraits of real crash survivors that turns the distinctive wounds left behind by seatbelts into badges of honour.
Terry Savage steps into Dentsu consultant role
SYDNEY, Thursday: Former Cannes Lions festival chairman Terry Savage will be taking up the role of consultant at Dentsu brand agencies, with a focus on creativity, according to a report on Aussie site Mumbrella.
Radio & TV ‘far stronger’
AUCKLAND, Thursday: A British study by marketing analytics specialists Ebiquity has concluded that advertisers should re-evaluate the use of radio. In the first report of its kind, Re-evaluating Media reveals radio, (along with newspapers and magazines) performs significantly better than perceived, for brand-building campaigns.
Aussie site crowns Colenso as AoY – for ninth time
SYDNEY, Thursday: Last year’s highest ranked Kiwi agency, the only NZ agency to win two Gold Lions at Cannes, Colenso BBDO has helped to make the world a better place for dogs, showed Kiwis how to make the most of a digital world, and even gave the act of drinking beer a higher purpose.
Magico bikes it forward for Sanitarium
AUCKLAND, Thursday: As Sanitarium Weet-Bix Kids TRYathlon continues to roll out around the country this month, more Kiwi kids will be able to take part thanks to the Bike It Forward initiative created by Auckland activation marketing agency Magico, and sponsored by Bike Barn.
