Category Archive

Lifestyle marketing agency MKTG NZ has been trialling the Isaac proximity sensor with key clients over the past year – a product that will now be widely available in 2018. The sensor is pegged to significantly reduce the pain points of tracking and measuring the effectiveness of live experience and retail environments.

Mediaworks group content director Leon Wratt has challenged M+AD’s reporting of Q4 radio survey data provided by the Radio Broadcasters Association on Thursday, and published in M+AD on Friday.

The Cannes Lions is seeking “unusual, original and unique” submissions from anyone, anywhere in the world, to speak at Cannes 2018, all expenses paid.

London: It was announced Friday that Terry Savage, chairman of Cannes Lions, will leave the festival following the 2018 event.

Newstalk ZB is NZ’s No 1 commercial radio network – by a comfortable margin – according to the latest Q4 results out of the Radio Broadcasters Association’s GfK Q4 2017 report. The network also won Breakfast, with Mike Hosking scoring a massive 14.2% of the audience (ahead of More FM Breakfast’s 9%).

FCB has confirmed its revised policy of not supplying full agency credits with its regular releases of new work – but Colenso BBDO, which started the practice some time back, has agreed to take a fresh look at the issue early next year, heralding a possible welcome return to full information disclosure.

The NZ outpost of global media agency Vizeum (part of the Dentsu Aegis Network) has won the Partridge Jewellers account to manage media strategy and planning across all media, as well as buying duties across digital, television and radio.

M+AD is taking a month-long break over Xmas/New Year. Our last edition for 2017 is just one week away – next Friday 15 December.

Auckland based design company Alt Group has been honoured with three accolades in the AGDA Awards in Canberra.