Entries are now open for the 2016 Newspaper Ad of the Year Awards. As well as a $10,000 cash prize, the 2016 Ad of the Year Awards also include five other categories: best topical, best digital, best craft (art), best craft (copy), and best news brand campaign recognising excellence in integrated campaigns across print and digital newspaper platforms.

Olympic pole vaulter Eliza McCartney is a sponsor’s dream and reports this week suggest her medal-winning performance in Rio will translate into dollars.

Marketers have been told they need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands.

Auckland marketing automation provider, Ubiquity is launching a brand new look. Ubiquity Managing Director, Nathalie Morris says, “With Ubiquity, NZ marketers are more responsive and personal with their customers. They have been able to understand their customers better, their preferences, their past interactions and deliver a better customer experience.

A New Zealand-formed digital marketing company has signed up one of Australia’s largest retail groups. Traff1k D1g1tal has been named as the new search marketing agency for True Alliance, the Australian distributor for some of the world’s leading brands including Reebok, Speedo, Ben Sherman, Lacoste, Lee, Nautica, The North Face, UGG Australia and Wrangler.

The first round of finalists have been announced for the 2016 Clio Awards – and they include two kiwi agencies. Y&R NZ has been shortlisted in Integrated Campaigns for Burger King “McWhopper” and Colenso BBDO has been shortlisted in Ambient for DB Breweries “Brewtroleum”.

Auckland-based photography champion Luke White aims to elevate NZ professional photography to a new level by launching Proof, a modern agency representing NZ advertising photographers.