Zespri goes off-shore to promote its fruit as sweet

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Zespri has used a Singapore agency to push the message that green kiwifruits are good to eat. Launched this week, the ‘Sweeter Than You Think’ campaign spans several Asia Pacific markets, including China, Korea, Thailand, Vietnam, Indonesia and Singapore. Its aim is to change the perception that green kiwis (fruit) is sour.

Kiwis get behind Missing Type blood drive

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This week sees the launch of a campaign to get more Kiwis donating blood. With strategic support from Network Communication and Young & Shand, the aim of the global Missing Type campaign is to get thousands of New Zealanders to register as blood donors.

DDB gets ecostore’s advertising business

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DDB New Zealand has welcomed environmentally-friendly Kiwi manufacturer ecostore to its stable. The incumbent agency was Special Group. DDB New Zealand CEO Justin Mowday says there was no formal pitch for the business and his DDB team is thrilled to be working with ecostore, and eager to roll out some great work.